Jurnal Manajemen Bisnis Krisnadwipayana
Vol 7 No 3 (2019): Jurnal Manajemen Bisnis Krisnadwipayana

PENGARUH KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN HELM MEREK KYT DI KECAMATAN BINTARA KOTA BEKASI

Berlian Rahmatulah (Kampus UNKRIS, Jatiwaringin Jakarta Timur)
Dr. Ismail Razak, M.Si. (Universitas Krisnadwipayana)

Article Info

Publish Date
27 Dec 2019

Abstract

The aim of this study was to analize the influence of product quality and brand image on the satisfaction of customers. Primary data was obtained from customers of helm KYT in Kecamatan Bintara Bekasi City. In this study is used purposive sampling method. Data analysis technique used in this research is simple linear regression and multiple linear regression. The results of this study indicated that product quality and brand image positively and significant influenced the satisfaction of customers.

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Journal Info
Jurnal Manajemen Bisnis Krisnadwipayana
Website

Abbrev

jmbk

Publisher

Universitas Krisnadwipayana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Bisnis Krisnadwipayna yang lebih dikenal dengan sebutan JMBK mulai dipublikasikan sejak awal tahun 2013 oleh Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. JMBK terbit 3 (tiga) kali dalam satu tahun, yaitu pada bulan April, Agustus, dan ...