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The Influence of Product Quality and Physical Environment on Repurchase Interest Through Customer Satisfaction of Warteg Kharisma Bahari in Bekasi City Zaky Achmad; Dr. Ismail Razak, M.Si.
Krisnadwipayana International Journal of Management Studies Vol 3 No 2 (2023): Krisnadwipayana International Journal of Management Studies
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/kijms.v3i2.540

Abstract

The purpose of this study is to determine and analyze the effect of product quality and physical environment on repurchasing interest through customer satisfaction on Warteg Kharisma Bahari in Bekasi City. This research is quantitative research using a descriptive correlation design with a cross sectional approach. The population in this study are the customers of Warteg Kharisma Bahari in Bekasi City whose number is unknown. The sample in this study was 100 people who were taken by non-probability sampling technique with incidental sampling technique. The data collection technique is by using a questionnaire. The analytical method used are descriptive analysis method and path analysis method. The results showed that the product quality variable and the physical environment variable simultaneously had a positive and significant effect on customer satisfaction. Product quality and physical environment variables have a negative and not significant effect on repurchasing interest. The variable of customer satisfaction has a positive and significant effect on repurchasing interest. Furthermore, the customer satisfaction variable is able to mediate between the product quality and physical environment variables on the repurchasing interest variable.
PENGARUH KOMUNIKASI, LINGKUNGAN KERJA DAN BEBAN KERJA TERHADAP KEPUASAN KERJA KARYAWAN PT. KREASICIPTA AKSESDASISINDO JAKARTA Nona Aprillina; Dr. Ismail Razak, M.Si.
Jurnal Ekonomi dan Industri Vol 22 No 3 (2021): Jurnal Ekonomi dan Industri
Publisher : Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jei.v22i3.559

Abstract

The purpose of this study was to analize the effect of communication, job environment, and job load on job satisfaction of the PT. Kreasicipta Aksesdasisindo, Jakarta. Primary data was obtained from employee of the PT. Kreasicipta Aksesdasisindo, Jakarta through admission filling of questionnaire by using scale of Likert. Data analysis technique used in this research is simple linear regression and multiple linear regression. The results of this study indicated that communication, job environment, and job load positively and significant influenced the job satisfaction of the PT. Kreasicipta Aksesdasisindo, Jakarta.