Jurnal Manajemen Bisnis Krisnadwipayana
Vol 6 No 2 (2018): Jurnal Manajemen Bisnis Krisnadwipayana

E-COMMERCE: STUDI TENTANG BELANJA ONLINE DI INDONESIA

Wiwik Rachmarwi (Universitas Krisnadwipayana)

Article Info

Publish Date
26 Aug 2018

Abstract

The purpose of this research is to know the potential of the e-commerce industry and to establish preliminary assessment, evaluation and understanding of the characteristics of online shopping in Indonesia which experienced the slowest growth in the last five years. Chi-test tests are used to determine the relationship between current online shoppers and demographic variables. The t-test sample is then used to compare the average difference between the current online buyers and the non-online buyers. It also investigates the influence of factors (demographic profile, previous online shopping experience, perceived benefits, consumer lifestyles, and perceived buyer confidence)

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Journal Info
Jurnal Manajemen Bisnis Krisnadwipayana
Website

Abbrev

jmbk

Publisher

Universitas Krisnadwipayana

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Jurnal Manajemen Bisnis Krisnadwipayna yang lebih dikenal dengan sebutan JMBK mulai dipublikasikan sejak awal tahun 2013 oleh Program Studi Magister Manajemen Fakultas Ekonomi Universitas Krisnadwipayana Jakarta. JMBK terbit 3 (tiga) kali dalam satu tahun, yaitu pada bulan April, Agustus, dan ...