MSME Development and Assistance Through Business Digitalization for Pawon Enak MSMEs in Medokan Ayu Village: Pengembangan Dan Pendampingan UMKM Melalui Digitalisasi Usaha Untuk UMKM Pawon Enak di Kelurahan Medokan Ayu

Althafa A. Mu'min (UPN "Veteran" Jawa Timur)
Rusdi Hidayat Nugroho (UPN "Veteran" Jawa Timur)

Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Vol. 7 No. 3 (2023): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)

This article is a form of community service through the KKN-T program which aims to help develop Pawon Enak MSMEs in Medokan Ayu Village, Rungkut District, Surabaya City. The problem that exists is a lack of understanding regarding the use and utilization of digital marketing. The method used is problem identification, digital marketing assistance, and a product rebranding process. The activities took the form of creating social media and a new logo for UMKM Pawon Enak. It is hoped that the results of the community service program for developing MSMEs through business digitalization can make businesses better and develop.