Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Vol. 8 No. 1 (2024): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)

PKM Group of Ecoprint Craftsmen Based on Digital Marketing in Bajong, Purbalingga: PKM Kelompok Pengrajin Ecoprint Berbasis Digital marketing di Bajong, Purbalingga

Novian Adi Prasetyo (Institut Teknologi Telkom Purwokerto)
Muhammad Lulu L. Usman (Institut Teknologi Telkom Purwokerto)
Giovanny B. Kristianto (Universitas Harapan Bangsa Banyumas)



Article Info

Publish Date
01 Jan 2024

Abstract

The Ecoprint batik making group in Bajong Village, Bukateja Subdistrict, has the potential to support the community's economy with the concept of environmentally friendly products. However, group partners experience obstacles in increasing sales due to a lack of knowledge and sales management as well as a lack of marketing strategy. Apart from that, the location of the owner's house is not strategic, and the lack of financial records, stock and raw materials are obstacles in business development. The main problem faced by partners is low turnover due to minimal use of technology in marketing strategies, lack of transaction and stock management, and limited production equipment. The solution proposed in this Student Activity Research (PKM) involves various stages, including training in the use of technology, improving sales management, procurement of production equipment, and product diversification based on market analysis. By implementing these solutions, there have been an increase in the income of Ecoprint batik group partners. The results of this PKM are disseminated through national journals, electronic mass media and online videos, providing wider benefits and increasing public awareness about environmentally friendly products.

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Journal Info

Abbrev

jatiemas

Publisher

Subject

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Engineering Public Health Social Sciences

Description

Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) is a scientific journal published by the Perkumpulan Dosen Indonesia Semesta (DIS), East Java Regional Board, with E-ISSN 2550-0821. The journal is published quarterly, in March, June, September, and December. Jati Emas aims to serve as a ...