Journal Publicuho
Vol. 8 No. 2 (2025): May - July - Journal Publicuho

PERAN KELOMPOK SADAR WISATA DALAM PEMBERDAYAAN USAHA MIKRO, KECIL, DAN MENENGAH KAMPUNG HERITAGE KAYUTANGAN KOTA MALANG

Ocha Aulia Widuri (Universitas Pembangunan Nasional “Veteran” Jawa Timur)
Ananta Prathama (Universitas Pembangunan Nasional “Veteran” Jawa Timur)



Article Info

Publish Date
04 Jul 2025

Abstract

This study aims to increase the independence of Micro, Small and Medium Enterprises (MSMEs) actors in Kayutangan Heritage Village, Malang City. This research uses the theory of community empowerment efforts by Mardikanto and Soebiato (2013), including efforts to create (enabling), strengthen (empowering), and protect (protecting). The research method used is a descriptive qualitative approach with data collection techniques obtained from observation, interviews, and documentation. The results showed 1) efforts to create through encouragement or motivation to MSME actors to sell traditional products and create MSME associations to assist MSME actors in increasing their production, 2) efforts to strengthen potential through training and facilitating MSME actors to have a digital payment system, 3) efforts to protect facilitate the making of business legality including NIB and P-IRT which are already owned by MSME actors. Nevertheless, there are still challenges such as the absence of MSME associations for other fields, the absence of post-training assistance, and limited training quotas. Therefore, it is hoped that in the future, Pokdarwis will also pay attention to other MSME fields, as well as additional quotas and post-training assistance.

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Journal Info

Abbrev

journal

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Description

Aim Journal Publicuho is a double-blind peer-reviewed publication that aims to disseminate all information that contributes to the understanding and development of the study of public administration and public policy and social issues through the publication of research articles or critical reviews. ...