<![CDATA[The Mamat tradition as a betel nut chewing practice within the Timor Lelogama community faces significant challenges due to the forces of modernization, which have the potential to weaken social cohesion and collective identity. This condition raises critical questions regarding how Mamat functions as an effective cultural instrument to maintain unity, nurture solidarity, and preserve noble intergenerational values. This study aims to analyze the role of the Mamat tradition as a living and dynamic cultural system amid ongoing social transformation. A descriptive qualitative approach was employed through observation, in-depth interviews, and literature review to obtain a comprehensive understanding of the symbolic meanings and social functions embedded in the tradition. The findings reveal that Mamat is not merely a habitual practice of betel nut consumption, but a cultural mechanism that strengthens social integration, serves as a medium for conflict reconciliation, and reinforces kinship relations and social respect. The tradition also functions as a vehicle for transmitting cultural values that shape the collective character of the Timor Lelogama community. The novelty of this research lies in its analysis of Mamat as an integrated cultural system encompassing the dimensions of ideas, activities, and cultural artifacts, thereby enriching perspectives on local cultural studies grounded in social practice. The study concludes that preserving the Mamat tradition constitutes a relevant cultural strategy for strengthening social cohesion and sustaining community identity amid the dynamics of globalization.]]>
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