<![CDATA[This study aims to develop and implement a marker-based Augmented Reality (AR) application for visualizing campus buildings at Politeknik Pertanian Negeri Samarinda. The application, built using Unity 3D and Vuforia SDK, enables users to scan physical markers on buildings to display interactive 3D models and access detailed information about each facility. The research follows the Multimedia Development Life Cycle method, encompassing stages of concept, design, material collection, assembly, testing, and distribution. Technical testing evaluated the application’s performance across three Android devices, assessing marker detection range (0.5–3 meters), lighting conditions (optimal at 500–100,000 lux), and functionality (100% success in black-box testing). User Acceptance Testing (UAT) involved 30 respondents (new students) and yielded an average score of 4.245 out of 5, indicating high satisfaction. The results demonstrate that the AR application effectively enhances campus navigation and engagement, with marker-based tracking proving reliable for precise object visualization. This project contributes to the adoption of AR technology in educational institutions for promotional and orientation purposes.]]>
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