<![CDATA[This study is motivated by the potential of Madasari Beach as an emerging tourism destination in Pangandaran Regency, which is expected to develop in parallel with Pangandaran Beach and Batukaras Beach. The purpose of this research is to formulate a sustainable development strategy for Madasari Beach using the Hexahelix approach, which involves six key stakeholders: government, academia, the business sector, local communities, media, and community organizations. Using a qualitative, descriptive-analytical approach, the study explores the dynamics of collaboration among these actors in developing a competitive and resilient tourism destination. The findings reveal that the government remains a dominant actor but lacks structural synergy with other stakeholders, while community participation is high yet not formally institutionalized. Local businesses face financial and marketing challenges, and academic engagement tends to be project-based rather than continuous. Media and financial institutions, although having strategic potential, remain underutilized. These findings highlight the need for an integrated Hexahelix collaboration framework to strengthen institutional synergy, empower local communities, and promote digital transformation and narrative-based tourism branding. The study concludes that the development of Madasari Beach must transcend physical infrastructure and adopt a collaborative governance model that harmonizes economic, social, and cultural sustainability, thereby significantly enhancing local revenue and long-term destination competitiveness in Pangandaran Regency.]]>
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