<![CDATA[Alcohol consumption among adolescents in rural Eastern Indonesia has increased due to social, coping motives, and access to traditional drinks like cap tikus, exacerbated by low self-awareness that weakens emotional regulation against peer pressure. This study aimed to examine the influence of self-awareness on motives for alcohol consumption among adolescents in Rumoong Atas Dua Village, Tareran District. Employing a quantitative correlational design with Likert-scale surveys, a population of 96 adolescents aged 18-21 years was purposively sampled to 77 respondents (54 males). Instruments measured self-awareness (41 items) and alcohol motives (43 items), analyzed via Kolmogorov-Smirnov normality test, linearity test, Pearson correlation, and simple linear regression on SPSS (α=0.05). Results revealed a significant positive relationship (r=0.353, p=0.002) with self-awareness influence at β=0.347 (t=3.263, p=0.002; R²=0.124), explaining 12.4% of motive variance. The study concludes that self-awareness significantly influences alcohol motives but with limited effect, necessitating comprehensive self-regulation-based interventions to strengthen its protective function in rural contexts.]]>
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