This community service program was implemented to encourage homemakers in the Mandosi Permai Housing Complex, Bekasi, to open sustainable home-based bakery businesses. Using participatory design, 22 participants attended a one-day seminar, workshop, and evaluation meeting. The seminar focused on developing a business model that aligns with women's dual roles of domestic and entrepreneurial activities (mompreneurs), while the workshop provided interactive sessions on bread-making practices and cost monitoring. Results indicated that participants improved their ability to identify business model components, gained interest and practical skills in bread-making, and built confidence in managing a micro-enterprise. The program's participatory design helped convey ownership of the entrepreneurial presentation and maintain a core value proposition consistent with consumer demands for freshness, taste, and value. The program and its research agenda illustrate how academic-community partnerships can connect theory and practice in ways that advance women's economic empowerment and family well-being. Implications and future directions for the expansion and sustainability of such programs are discussed.
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