Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang
Vol. 11 No. 1 (2026): February 2026

Optimizing mompreneurs’ role in promoting family economic independence through bakery businesses

Nur, Basyiruddin (Unknown)
Abbas, Yeni Elfiza (Unknown)
Singawinata, Indra Pradana (Unknown)
Mahmud, Gustofan (Unknown)
Asmila, Nur (Unknown)
Pratiwi, Rina (Unknown)



Article Info

Publish Date
27 Feb 2026

Abstract

This community service program was implemented to encourage homemakers in the Mandosi Permai Housing Complex, Bekasi, to open sustainable home-based bakery businesses. Using participatory design, 22 participants attended a one-day seminar, workshop, and evaluation meeting. The seminar focused on developing a business model that aligns with women's dual roles of domestic and entrepreneurial activities (mompreneurs), while the workshop provided interactive sessions on bread-making practices and cost monitoring. Results indicated that participants improved their ability to identify business model components, gained interest and practical skills in bread-making, and built confidence in managing a micro-enterprise. The program's participatory design helped convey ownership of the entrepreneurial presentation and maintain a core value proposition consistent with consumer demands for freshness, taste, and value. The program and its research agenda illustrate how academic-community partnerships can connect theory and practice in ways that advance women's economic empowerment and family well-being. Implications and future directions for the expansion and sustainability of such programs are discussed.

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Journal Info

Abbrev

jpkm

Publisher

Subject

Humanities

Description

ABDIMAS: Published by Institute for Research and Community Services (Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM)) University of Merdeka Malang as the implementation of science, technology, economics, environment, and social in empowering the community. ABDIMAS: Jurnal Pengabdian ...