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All Journal Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang
Asmila, Nur
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Humanities

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Optimizing mompreneurs’ role in promoting family economic independence through bakery businesses Nur, Basyiruddin; Abbas, Yeni Elfiza; Singawinata, Indra Pradana; Mahmud, Gustofan; Asmila, Nur; Pratiwi, Rina
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Vol. 11 No. 1 (2026): February 2026
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/abdimas.v11i1.16021

Abstract

This community service program was implemented to encourage homemakers in the Mandosi Permai Housing Complex, Bekasi, to open sustainable home-based bakery businesses. Using participatory design, 22 participants attended a one-day seminar, workshop, and evaluation meeting. The seminar focused on developing a business model that aligns with women's dual roles of domestic and entrepreneurial activities (mompreneurs), while the workshop provided interactive sessions on bread-making practices and cost monitoring. Results indicated that participants improved their ability to identify business model components, gained interest and practical skills in bread-making, and built confidence in managing a micro-enterprise. The program's participatory design helped convey ownership of the entrepreneurial presentation and maintain a core value proposition consistent with consumer demands for freshness, taste, and value. The program and its research agenda illustrate how academic-community partnerships can connect theory and practice in ways that advance women's economic empowerment and family well-being. Implications and future directions for the expansion and sustainability of such programs are discussed.
Co-Authors Abbas, Yeni Elfiza Basyiruddin Nur Mahmud, Gustofan Rina Pratiwi Singawinata, Indra Pradana