CORPORATE SOCIAL RESPONSIBILITY MODERATION IN BANKING SECTOR: PROFITABILITY AND CREDIT RISK EFFECTS ON FIRM VALUE

Pinky Fitrimarsya (Universitas Muhammadiyah Jakarta)
Litdia Litdia (Universitas Muhammadiyah Jakarta)

Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah
Vol 10, No 1 (2026): Economic And Investment

This study aims to analyze the influence of profitability and credit risk on the value of banking firms and examine the role of Corporate Social Responsibility (CSR) as a moderating variable in strengthening or weakening this relationship. This study uses a quantitative approach with a purposive sampling technique. The data used are secondary data obtained from annual financial reports and sustainability reports of 15 banking companies listed on the Indonesia Stock Exchange during the 2020–2024 period, resulting in 75 research observations. Each variable is measured using the formula Return on Assets (ROA), Non-Performing Loan (NPL), Price to Book Value (PBV), and Corporate Social Responsibility Index (CSRI). The analytical method used is Moderated Regression Analysis (MRA) with the help of EViews 10 software. CSR was chosen as a moderating variable in the banking sector because it has a more comprehensive scope, banks manage public funds on a large scale, so the implementation of social responsibility is required to meet the principles of ethics, transparency, and sustainability.