Journal of Tourism Economics and Policy
Vol. 6 No. 1 (2026): Journal of Tourism Economics and Policy (January - March 2026) - In Progress

Development Strategy of Community-Based Tourism in Taro Tourism Village, Gianyar, Bali

Yanti, Deva (Unknown)
Sara, I Made (Unknown)
Laksmi, Putu Ayu Sita (Unknown)



Article Info

Publish Date
31 Jan 2026

Abstract

Community-Based Tourism (CBT) is a strategic approach to sustainable tourism development that places local communities as the main actors and beneficiaries. This study aims to analyze the internal and external factors influencing the development of CBT in Taro Village and to examine the role of the community in the planning, implementation, monitoring, and utilization of tourism development outcomes. This research applies a qualitative method with a descriptive design. Data were collected through observation, in-depth interviews with key informants, and documentation review. The data were analyzed using a SWOT framework to identify strengths, weaknesses, opportunities, and threats affecting CBT development. The findings show that internal strengths include abundant natural, cultural, and spiritual resources, strong social capital, and active community participation. However, internal weaknesses remain, such as limited human resource capacity, suboptimal tourism management, and inadequate infrastructure. Externally, opportunities are driven by increasing tourist interest in cultural and sustainable tourism and supportive government policies, while threats include destination competition, changing tourism trends, and potential environmental degradation. The study concludes that CBT development in Taro Village has strong potential for sustainable growth, provided that capacity building, institutional strengthening, and stakeholder collaboration are enhanced.

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Journal Info

Abbrev

jtep

Publisher

Subject

Economics, Econometrics & Finance Public Health Social Sciences

Description

The Journal of Tourism Economics and Policy is published biannually and published in March and November. JTEP also uses the LOCKSS system to ensure a secure and permanent archive for the journal. Concerned with the complex interactions between development and the environment, its purpose is to seek ...