<![CDATA[Traditional animal markets function not only as arenas for economic exchange but also as social spaces shaped by cultural values, social networks, and local power structures. This study aims to analyze the processes of purchasing decision-making and buffalo price determination at the Bolu Animal Market in North Toraja, Indonesia, from the perspective of economic sociology. A qualitative approach with a case study design was employed. Data were collected through participant observation, in-depth interviews with traders, buyers, and customary leaders, as well as supporting documentation. The data were analyzed thematically using the theoretical framework of social embeddedness (Granovetter), moral economy (Polanyi), and social and symbolic capital (Bourdieu). The findings reveal that purchasing decisions and price formation in the buffalo market are not solely determined by price considerations or economic rationality. Instead, these processes are strongly influenced by the symbolic value of buffalo, family honor, and social legitimacy embedded within the Torajan cultural system. Decision-making emerges through the interaction between the physical characteristics of buffalo such as body condition, gender, and culturally recognized markings—and the social structures of the market actors, including social status and relational networks. This study demonstrates that traditional market practices in Toraja are deeply embedded in socio-cultural structures, highlighting the relevance of economic sociology in understanding the dynamics of traditional livestock markets.]]>
Copyrights © 2025
