Jurnal Ilmu Komunikasi
Vol. 5 No. 1 (2026): Februari 2026

Analisis Motif dan Kepuasan Siswa Sekolah Dasar dalam Pemanfaatan YouTube sebagai Media Komunikasi Instruksional Bahasa Inggris

Gede Ryan Adi Putra (Unknown)
Ni Putu Yunita Anggreswari (Unknown)



Article Info

Publish Date
15 Feb 2026

Abstract

The development of digital technology has changed learning practices, including the use of social media as a means of learning. YouTube is one of the popular platforms because it provides easily accessible audio-visual content. This study aims to analyze the use of YouTube as an English learning medium in SD Negeri 2 Sudaji as well as student responses based on the Uses and Gratifications Theory. This study uses a qualitative approach through observation, interviews, and document analysis with informants of English teachers and grade VI students. Data are analyzed through reduction, presentation, and conclusion drawn. The results of the study show that YouTube is effective in helping students understand English pronunciation and vocabulary. Student responses are positive, characterized by increased interest in learning, engagement, and confidence. From the perspective of Uses and Gratifications, YouTube caters to students' cognitive, emotional, social, and personal needs. However, there are obstacles such as focus distractions, technical problems, and the need for teacher guidance in content selection. Therefore, the use of YouTube as a learning medium in elementary schools will be effective if it is designed in a planned manner and accompanied by teachers.

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Journal Info

Abbrev

mukasi

Publisher

Subject

Languange, Linguistic, Communication & Media

Description

MUKASI (Jurnal Ilmu Komunikasi) adalah jurnal ilmu komunikasi nasional peer-review yang diterbitkan oleh Yayasan Pendidikan Penelitian Pengabdian Algero yang terbit empat kali dalam setahun yaitu Februari, Mei, Agustus dan November. Jurnal ini merupakan jurnal dengan terbitan open access yang ...