Dedication : Jurnal Pengabdian Masyarakat
Vol 10 No 1 (2026)

Penguatan Kapasitas Pengusaha Perempuan "Pawon Akbar" untuk Mewujudkan Digital Entrepreneurship

Feranita , Nungky Viana (Unknown)
Ulfa , Shinta Fauziah (Unknown)
Agustin , Karina (Unknown)



Article Info

Publish Date
20 Mar 2026

Abstract

The development of digital technology opens up significant opportunities for MSMEs, but women entrepreneurs still face limitations in technology literacy and utilization. This Community Service activity aims to strengthen the capacity of Pawon Akbar's women entrepreneurs in realizing digital entrepreneurship. Implementation methods include outreach, training, and mentoring on product packaging using vacuum sealers, Google Maps registration, WhatsApp Business account creation, and QRIS digital payment implementation. The activity results indicate an increase in partners' digital knowledge and skills as well as optimization of production, marketing, and business management aspects. Evaluation was conducted by comparing conditions before and after the program. The activity outputs include more hygienic product packaging, digital business visibility, and a cashless payment system. This activity was concluded to be effective in increasing the independence and competitiveness of women entrepreneurs in a sustainable manner.

Copyrights © 2026






Journal Info

Abbrev

dedication

Publisher

Subject

Other

Description

Jurnal Pengabdian Masyarakat contains writings of devotion to community organizations, industries, and related agencies in order to increase community participation in development, community empowerment and or implementation of community service that has been implemented. JOURNAL DEDICATION is a ...