Madani: Multidisciplinary Scientific Journal
Vol 4, No 2 (2026): March 2026

Analysis of the Influence of Price Discount and Hedonic Shopping on Impulse Buying at Arni Store

S, Sintiani (Unknown)
Lobo’, Marianti Pare (Unknown)
R, Rosdiana (Unknown)

Article Info

Publish Date
15 Mar 2026

Abstract

This study aims to determine the effect of price discounts and hedonic shopping on impulse buying at Arni Store. The data used are primary. The research method used is a comparative research method with a quantitative approach and multiple linear regression techniques to measure the relationship between variables. The analysis results indicate that price discounts and hedonic shopping have a positive and significant effect on impulse buying at Arni Store.

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Journal Info
Madani: Multidisciplinary Scientific Journal
Website

Abbrev

MAJIM

Publisher

Yayasan Daarul Huda Kruengmane

Subject

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

Description

Madani: Jurnal Ilmiah Multidisiplin diterbitkan oleh Yayasan Daarul Huda Kruengmane. Madani: Jurnal Ilmiah Multidisiplin menerbitkan artikel bidang multidisiplin, mencakupi bidang Pendidikan, Hukum, Ekonomi, Agama, Pendidikan, Kesehatan, Teknik, Kebijakan Publik, Pariwisata, Sosial dan Politik, ...