Jurnal Sipakatau
Vol. 1 No. 6 (2024): Jurnal Sipakatau

Training on Digital Marketing Techniques to Increase the Entrepreneurial Spirit of High School Students

Nur Fitriayu Mandasari (Universitas Sulawesi Barat, Indonesia)
Rahmat Hasanuddin (Universitas Negeri Makassar, Indonesia)
Muhammad Ashdaq (Universitas Negeri Makassar, Indonesia)



Article Info

Publish Date
21 Nov 2024

Abstract

This Community Service Activity was carried out at UPT SMUN 2 Campalagian, Polewali Mandar Regency by the Community Service Team of the Faculty of Economics, West Sulawesi University. Some of the problems faced by partners include the suboptimal utilization of Computer Laboratory facilities by Students, digital entrepreneurship training has never been carried out for Students, training in the use of digital technology for business has never been carried out for Students, and digital marketing technique training has never been carried out for Students. The community service method used is the implementation of training activities to increase the spirit of entrepreneurship and digital literacy for students who help manage family businesses. The participants of the activity consisted of thirty-five students who were representatives of three grade levels at SMUN 2 Campalagian. The results of this community service activity include (1) increasing the spirit of entrepreneurship and digital literacy among students at SMUN 2 Campalagian, Polewali Mandar Regency, (2) increasing understanding of the use of digital technology in supporting business activities, (3) the ability to carry out product marketing techniques through digital media.

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Journal Info

Abbrev

Sipakatau

Publisher

Subject

Religion Arts Humanities Computer Science & IT Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Social Sciences Veterinary Other

Description

1. Social Sciences, Economics, Psychology, Tourism, and Community Development Coaching and mentoring for leadership, performance improvement, and community empowerment Psychological and behavioral dimensions of community programs including motivation, behavior change, and ethics Volunteerism ...