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All Journal Jurnal Ilmiah Manajemen Kesatuan Jurnal Sipakatau
Nur Fitriayu Mandasari
Universitas Sulawesi Barat, Indonesia
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Physics Social Sciences Veterinary Other

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Training on Digital Marketing Techniques to Increase the Entrepreneurial Spirit of High School Students Nur Fitriayu Mandasari; Rahmat Hasanuddin; Muhammad Ashdaq
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 1 No. 6 (2024): October
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v1i6.2432

Abstract

This Community Service Activity was carried out at UPT SMUN 2 Campalagian, Polewali Mandar Regency by the Community Service Team of the Faculty of Economics, West Sulawesi University. Some of the problems faced by partners include the suboptimal utilization of Computer Laboratory facilities by Students, digital entrepreneurship training has never been carried out for Students, training in the use of digital technology for business has never been carried out for Students, and digital marketing technique training has never been carried out for Students. The community service method used is the implementation of training activities to increase the spirit of entrepreneurship and digital literacy for students who help manage family businesses. The participants of the activity consisted of thirty-five students who were representatives of three grade levels at SMUN 2 Campalagian. The results of this community service activity include (1) increasing the spirit of entrepreneurship and digital literacy among students at SMUN 2 Campalagian, Polewali Mandar Regency, (2) increasing understanding of the use of digital technology in supporting business activities, (3) the ability to carry out product marketing techniques through digital media.
Enhancing Social Media Content Management in a Public Service Institution through Collaborative Community Service Muhammad Ashdaq; Nur Fitriayu Mandasari; Valentino Aris; Muhammad Taufik; Andi Ruslan
Jurnal Sipakatau: Inovasi Pengabdian Masyarakat Vol. 2 No. 5 (2025): August
Publisher : PT. Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/jsipakatau.v2i5.2531

Abstract

This community engagement initiative was carried out through collaboration between a religious service organization responsible for pilgrimage operations and faculty members from a digital business study program at a public university. The program was motivated by the organization’s challenges in managing its social media content, which included unstructured information flow, inconsistent distribution, and suboptimal visual design. The intervention involved a structured mentoring process covering content documentation, content creation, and news script development. The results demonstrated a noticeable improvement in social media engagement, reflected in higher interaction and responsiveness from the audience. Indirectly, the activity also enhanced the quality of service delivery by ensuring that information for the families of pilgrims was communicated more quickly, clearly, and reliably. These outcomes highlight the value of collaborative capacity-building in digital communication for public and religious service organizations. The study contributes practical insights into how community-based interventions can strengthen digital media strategies to support transparency, trust, and service quality in the era of digital information.
Strategic Management of Coconut Industry Investment and Regional Competitiveness Nur Fitriayu Mandasari; Erwin; Haeruddin Hafid; Arlistria Mutmainnah; Nur Wahyuni Syahrir; Virda Evi Yanti Deril; Muhammad Ashdaq
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4978

Abstract

Coconut is a strategic commodity with high economic potential in West Sulawesi Province, yet its development and utilization remain suboptimal. This study aims to identify and strengthen the investment potential of coconut as a leading sector in the region. A participatory and systematic mapping approach was employed, combining secondary and primary data from planning documents, official statistics, field observations, and focus group discussions. Analytical methods included location quotient, shift share, and Klassen typology to assess the economic significance of coconut across regencies. The results indicate that coconut is a basic and growing commodity, particularly in Polewali Mandar Regency, with strong contributions to regional income. The development of coconut processing industries, especially coconut shell briquettes, shows high prospects due to abundant yet underutilized raw materials. Financial feasibility analysis confirms the viability of investment projects (NPV of IDR 24.94 billion, IRR 29%, Payback Period 3.9 years). This investment not only offers economic returns but also creates employment, increases farmers’ income, and promotes environmentally friendly energy. Strengthening synergies among government, business actors, and communities is recommended to support targeted and sustainable investment policies in coconut commodity development.
Co-Authors Andi Ruslan Arlistria Mutmainnah Erwin Haeruddin Hafid Muhammad Ashdaq Muhammad Taufik Nur Wahyuni Syahrir Rahmat Hasanuddin Valentino Aris Virda Evi Yanti Deril