Jurnal Ekonomi dan Bisnis
Vol 20 No 1 (2026): Vol. 20 No.1 (2026): JEB Vol 20 No 1 Maret 2026

PENGARUH MEDIA SOSIAL FACEBOOK DAN KEPUASAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASION DI EPIFANY COLLECTION PADA MASYARAKAT MANGGARAI

Yohana Maria Dolorosa Mahin (Unknown)
Dignasaritika Nahung (Unknown)
Yosefina E. Suhartini (Unknown)

Article Info

Publish Date
30 Mar 2026

Abstract

The purpose of this study was to determine the effect of Facebook social media and customer satisfaction on purchasing decisions for fashion products at Epifany Collection in the Manggarai community. The type of this research is quantitative. The sample determination using purposive sampling method that consist of 50 respondents. Data collection techniques using online questionnaires through google forms. Data analysis using the SPSS version 29 program facility with validity test, reliability test, classical assumption test, and hypothesis testing

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Journal Info
Jurnal Ekonomi dan Bisnis
Website

Abbrev

jeb

Publisher

Sekolah Tinggi Ilmu Ekonomi YKPN Yogyakarta

Subject

Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Ekonomi dan Bisnis is a scientific journal published by the Institute Community Service Institute YKPN School of Business Research. JEB publishing is intended as a medium for presenting scientific works, both in the form of scientific studies and research results in the fields of economics ...