<![CDATA[This study was motivated by the continued presence of street vendors (PKL) conducting trading activities in locations that do not comply with the PKL management policy in the Majalengka Square area, indicating a discrepancy between the established policy and its implementation in the field. This study aims to analyze the implementation of street vendor management policies in the Majalengka Square area. The research method used is qualitative through a descriptive approach analyzed using Van Mete and Van Horn's policy implementation theory. Meanwhile, data collection techniques included interviews, observation, and documentation. The findings indicate that the implementation of the street vendor management policy in the Majalengka Square area has not been optimally carried out. Factors supporting policy implementation include the existence of regulations and the role of local government, while inhibiting factors include limited human resources, supporting facilities, and the economic and political environment of street vendors. Efforts made to overcome these obstacles include maximizing existing human resources, optimizing supporting facilities, and adjusting the approach to the economic and political conditions of street vendors while preparing more suitable business locations.]]>
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