Akuntansi dan Teknologi Informasi
Vol. 19 No. 1 (2026): Volume 19, No.1 Maret 2026 - In Progress

The Effects of Digital Marketing and E-WOM on Purchase Decisions in the Automotive Industry: The mediating role of Purchase Intention

Alkhansa, Muhammad Rafi (Unknown)
Saputro, Edy Purwo (Unknown)

Article Info

Publish Date
31 Mar 2026

Abstract

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Copyrights © 2026




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Journal Info
Akuntansi dan Teknologi Informasi
Website

Abbrev

jati

Publisher

Universitas Surabaya

Subject

Economics, Econometrics & Finance Social Sciences

Description

Akuntansi dan Teknologi Informasi dimaksudkan sebagai media diseminasi hasil penelitian dan pertukaran karya ilmiah Indonesia di kalangan akademisi, praktisi, regulator, dan publik. Penelitian di bidang Akuntansi, Keuangan, dan teknologi informasi meliputi berbagai pendekatan penelitian yaitu ...