Majapahit Journal of Islamic Finance dan Management
Vol. 6 No. 1 (2026): Islamic Finance and Management

The Influence of Marketing Content and Brand Image on Vespa Coffee (KOPVES) Purchase Decisions

Saputra, Riza Ardy (Unknown)
Fatimah, Siska Ernawati (Unknown)

Article Info

Publish Date
31 Mar 2026

Abstract

This study was conducted to analyze "The Influence of Marketing Content and Brand Image on Purchasing Decisions of Vespa Cirebon Coffee." In this study, the author used a questionnaire method as a data collection method and used multiple linear regression as a data analysis method. The research conducted showed that there is a simultaneous positive and quite significant influence that can influence buyers' decisions in choosing a product through marketing content and positive brand image.

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Journal Info
Majapahit Journal of Islamic Finance dan Management
Website

Abbrev

majapahit

Publisher

Institut Pesantren KH Abdul Chalim

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Majapahit Journal of Islamic Finance and Management (MJIFM) is a journal published by Department of Sharia Economics Universitas KH. Abdul Chalim Mojokerto Indonesia twice a year (June and December). The focus and scope have been adjusted to meet the high standards and wide coverage typical of ...