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<![CDATA[PENDAMPINGAN PENINGKATAN PENJUALAN BAKSO AYAM ENDOLITA PAMENGKANG CIREBON ]]>
<![CDATA[siska ernawati fatimah]]>;
<![CDATA[siti maryam]]>;
<![CDATA[noveria susijawati]]>
<![CDATA[ Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Vol 3, No 2 (2020): Agustus 2020 ]]>
Publisher : <![CDATA[LPPM Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jabdimas.v3i2.7869
<![CDATA[Kegiatan pengabdian ini untuk membantu meningkatkan penjualan bakso ayam endolita di daerah pamengkang cirebon dengan cara menambah variasi produk bakso ayam yang sudah ada dan membantu pengemasan dan pemberian merek pada bakso ayam endolita agar lebih menarik]]>
<![CDATA[Kepercayaan sebagai Mediasi Kepuasan Pengguna Online Shopping di Indonesia ]]>
<![CDATA[Siska Ernawati Fatimah]]>;
<![CDATA[Ario Purdianto]]>;
<![CDATA[Dita Septiani]]>;
<![CDATA[Nadhira Azzhara]]>
<![CDATA[ JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 8, No 1 (2021): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jkbm.v8i1.6124
<![CDATA[The rise of services for marketplaces in Indonesia has led to changes in people's shopping patterns to meet their daily needs. The change in shopping patterns from offline to online has increased during the COVID-19 pandemic, this provides an opportunity for marketplace managers to take advantage of the use of social media to shop online to meet their needs. In addition, it spurs marketplace managers to compete to provide satisfaction to its users. The purpose of the study was to determine the role of trust as a mediating variable on the influence between online transactions and the satisfaction of active users of the Tokopedia marketplace in Indonesia, especially in the city of Cirebon. The data collection technique in this study used a questionnaire with the acidental sampling method which involved 100 active users of the Tokopedia marketplace in Cirebon City as respondents. The data analysis used is descriptive and inferential statistics, namely the Structure Equation Model using SmartPLS 3. The results of data analysis show that online transactions directly affect user satisfaction and online transactions affect user satisfaction with trust mediation]]>
<![CDATA[Pendampingan Redesign Kemasan dan Pencatatan Laporan Keuangan Bandeng Lelaki ]]>
<![CDATA[Siska Ernawati Fatimah]]>;
<![CDATA[Ida Rosnidah]]>;
<![CDATA[Siti Nur Hadiyati]]>
<![CDATA[ Jurnal Abdimas BSI: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 2 (2021): Agustus 2021 ]]>
Publisher : <![CDATA[LPPM Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jabdimas.v4i2.10453
<![CDATA[Gaya hidup modern yang mengakomodir makanan serba instan dalam tampilan menarik, sehingga pelaku umkm berlomba-lomba untuk melakukan inovasi produknya, termasuk salah satunya adalah olahan dari ikan bandeng, yaitu bandeng isi yang dilakukan oleh umkm Bandeng Lelaki, sebagai mitra dalam melakukan pengabdian masyarakat khususnya pendampingan yang berada di Kota Cirebon. Permasalahan yang dihadapi oleh umkm Bandeng Lelaki adalah kemasan masih dibuat secara sederhana, pelaku umkm belum sepenuhnya memanfaatkan teknologi digital sebagai sarana promosi produknya, pengelolaan keuangan belum tertib. Metode dalam kegiatan pengabdian ini menggunakan observasi secara langsung pada lokasi UMKM Bandeng Lelaki. Selanjutnya kegiatan melakukan pertemuan dalam bentuk sosialisasi dan pendampingan. Hasil dari kegiatan pendampingan yang telah dilakukan kepada pelaku UMKM Bandeng Lelaki adalah sebagai berikut: pelaku usaha mampu mengidentifikasi bahan baku untuk kemasan sesuai kebutuhan, pelaku umkm mampu meciptakan ide desain kemasan dengan warna yang menarik, mampu membuat laporan keuangan secara mandiri, mampu membuat promosi digital melalui instagram untuk produknya menjadi lebih menarik.]]>
<![CDATA[Feel Experience Dan Think Experience Marketing Pengaruhnya Terhadap Loyalitas Konsumen Melalui Kepuasan Konsumen Sebagai Variabel Intervening ]]>
<![CDATA[Asti Hidayati]]>;
<![CDATA[Siska Ernawati Fatimah]]>
<![CDATA[ Jurnal Inspirasi Bisnis dan Manajemen Vol 1, No 2 (2017): DESEMBER 2017 ]]>
Publisher : <![CDATA[Lembaga Penelitian Universitas Swadaya Gunung Jati ]]>
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DOI: 10.33603/jibm.v1i2.868
<![CDATA[Abstract: This study aims to determine the direct influence and indirect influence feel experience and think marketing experience of consumer loyalty through customer satisfaction as intervening variable. The research method used is quantitative method. The number of samples in this study as many as 100 respondents, the sampling technique using incidental sampling technique. Data retrieval technique using questionnaire. Data analysis technique is done by using path analysis (Path Analysis). The results of this study indicate that feel experience has a direct influence on consumer loyalty. Think marketing experience has an indirect effect on consumer loyalty. Key Word: feel experience, think experience marketing, customer loyalty, customer satisfaction Abstrak : Penelitian ini bertujuan untuk mengetahui pengaruh langsung dan pengaruh tidak langsung feel experience dan think experience marketing terhadap loyalitas konsumen melalui kepuasan konsumen sebagai variabel intervening. Metode penelitian yang digunakan adalah metode kuantitatif. Jumlah sampel dalam penelitian ini sebanyak 100 responden, teknik pengambilan sampel menggunakan teknik sampling insidental. Teknik penarikan data menggunakan kuesioner. Teknik analisis data dilakukan dengan menggunakan analisis jalur (Path Analysis). Hasil penelitian ini menunjukkan bahwa feel experience mempunyai pengaruh langsung terhadap loyalitas konsumen. Think experience marketing mempunyai pengaruh tidak langsung terhadap loyalitas konsumen. Kata kunci: feel experience, think experience marketing, loyalitas konsumen, kepuasan konsumen]]>
<![CDATA[Model Determinasi Minat Beriwirausaha Mahasiswa ]]>
<![CDATA[Siska Ernawati Fatimah]]>;
<![CDATA[Ario Purdianto]]>
<![CDATA[ Jurnal Inspirasi Bisnis dan Manajemen Vol 4, No 1 (2020): JUNI 2020 ]]>
Publisher : <![CDATA[Lembaga Penelitian Universitas Swadaya Gunung Jati ]]>
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DOI: 10.33603/jibm.v4i1.2569
<![CDATA[Abstract: One of the highest unemployment rates in Indonesia is educated unemployment which is derived from college graduates. One of the problems of undergraduate graduates in Indonesia is graduates who are not fully absorbed by the availability of employment. The purpose of this study was to examine the effect of entrepreneurial knowledge and entrepreneurial motivation on entrepreneurial interest in students. The research method used is a quantitative method. The population in this study is the final year students at the Faculty of Economics, University of Swadaya Gunung Jati. The number of samples in this study were 85 respondents. Data collection using a questionnaire instrument. Data analysis using multiple regression models with the help of the SPSS application. The research findings show that entrepreneurial knowledge and entrepreneurial motivation have a positive and significant influence on entrepreneurial interest. Future studies are expected to be able to examine more factors that influence entrepreneurial interests that are not examined in this study. Keyword : entrepreneurship knowledge; entrepreneurship motivation; entrepreneurial interest. Abstrak : Angka pengangguran di Indonesia yang tinggi salah satunya adalah pengangguran terdidik yaitu berasal dari lulusan perguruan tinggi. Salah satu permsalahan lulusan sarjana di Indonesia adalah lulusan yang tidak terserap seluruhnya oleh ketersediaan lapangan kerja. Tujuan penelitian ini untuk menguji pengaruh pengetahuan wirausaha dan motivasi wirausaha terhadap minat wirausaha pada mahasiswa. Metode riset yang digunakan adalah metode kuantitatif. Populasi dalam penelitian ini adalah mahasiswa tingkat akhir pada fakultas Ekonomi Universitas Swadaya Gunung Jati. Jumlah sampel dalam penelitian ini sebanak 85 responden. Penarikan data menggunakan instrumen kuesioner. Analisis data menggunakan model regresi ganda dengan bantuan aplikasi SPSS. Temuan penelitian menunjukan bahwa pengetahuan wirausaha dan motivasi wirausaha memiliki pengaruh positif dan signifkan terhadap minat wirausaha. Penelitian selanjutnya diharapkan mampu meneliti lebih banyak faktor yang mempengaruhi minat wirausaha yang tidak diteliti pada penelitian ini. Kata Kunci : Pengetahuan Berwirusaha; Motivasi Berwirausaha; Minat Berwirausaha.]]>
<![CDATA[Pengaruh transaksi online shopping terhadap loyalitas pengguna aktif ]]>
<![CDATA[Siska Ernawati Fatimah]]>;
<![CDATA[Lis Tatin Herdinadiatin]]>;
<![CDATA[Ario Purdianto]]>;
<![CDATA[Nadhira Azzahra]]>
<![CDATA[ AKUNTABEL Vol 18, No 4 (2021): Desember ]]>
Publisher : <![CDATA[Faculty of Economics and Business Mulawarman University ]]>
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DOI: 10.30872/jakt.v18i4.10269
<![CDATA[Perkembangan e-commerce saat ini menjadi  pilihan bisnis di era pandemi covid 19. Kondisi pasar yang semakin dinamis dengan persaingan semakin kompetitif, menimbulkan perubahan pola pada perilaku berbelanja di masyarakat termasuk di Indonesia. Belanja online menjadi pilihan konsumen untuk berbelanja pada saat ini karena mudah dilakukan, praktis, dan aman untuk melakukan transaksi jual beli. Tokopedia merupakan salah satu marketplace terbesar di Indonesia, namun masih banyak pengguna aplikasi tokopedia beralih ke marketplace lain dengan berbagai alasan. Untuk itu penelitian ini bertujuan untuk mengetahui Pengaruh Transaksi Online Shopping terhadap Loyalitas Pengguna Aktif Aplikasi Tokopedia di Kota Cirebon melalui Kepuasan Konsumen. Populasi penelitian ini Pengguna Aktif Aplikasi Tokopedia di Kota Cirebon. Teknik pengambilan sampel dengan sample random sampling sebanyak 100 responden. Metode analisis data dalam penelitian ini menggunakan analysis path. Hasil penelitian menunjukkan bahwa Transaksi Online Shopping berpengaruh secara langsung signifikan terhadap Loyalitas Konsumen. Transaksi Online Shopping berpengaruh secara langsung signifikan terhadap Kepuasan Konsumen. Sedangkan kepuasan konsumen berhasil memediasi Transaksi Online Shopping terhadap Loyalitas Pengguna Aktif Aplikasi Tokopedia.]]>
<![CDATA[EDUCATIONAL TOURISM OF LOCAL WISDOM PRODUCTS IN THAILAND ]]>
<![CDATA[Fatimah, Siska Ernawati]]>;
<![CDATA[Komara , Acep]]>;
<![CDATA[Srisuk, Prattana]]>;
<![CDATA[Saha, Sanchita]]>;
<![CDATA[Rahmatika, Dien Noviany]]>
<![CDATA[ JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 2 (2024): MARCH ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jscs.v4i2.571
<![CDATA[Management of local wisdom-based tourism products, development and packaging of globally competitive local products can be packaged through educational tourism. Educational Tourism is an effort to introduce local wisdom products of a country. One of Thailand's local wisdom products is traditional pottery. However, the existence of pottery in the era of modernization began to be less attractive to the younger generation. This international service was carried out with the aim of recognizing local culture and local wisdom products and participating in painting traditional Thai pottery. This activity is a community service activity that collaborates between the Faculty of Economics and Business of Swadaya Gunung Jati University Indonesia, Panca Sakti Tegal University Indonesia, Thai Globa Businnes Administration Technological College Thailand (TGBC Thailand), Suan Dusit University and Eastern Instutite for Integrated Learning in Management University India. Community service activities were carried out in Nong Nooch Thailand, with a total of 30 participants consisting of 10 students and 20 lecturers. Through this international service, it fosters a sense of love and preservation of cultural heritage and local wisdom products of a country.]]>
<![CDATA[TURTLE CONSERVATION CAMPAIGN AS A TOURIST ATTRACTION FOR BALI ]]>
<![CDATA[Sulistiyowati, Lisa Harry]]>;
<![CDATA[Fatimah, Siska Ernawati]]>;
<![CDATA[Komara, Acep]]>;
<![CDATA[Mahadianto, M. Yudi]]>;
<![CDATA[Saha, Sanchita]]>;
<![CDATA[Rahmatika, Dien Noviany]]>
<![CDATA[ JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 2 (2024): MARCH ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jscs.v4i2.572
<![CDATA[Most sea turtle species around the world are threatened with extinction. The threat of sea turtle extinction is largely caused by humans for consumption, souvenirs, trade, medicine and religious activities as well as for commercial purposes such as the sale of eggs, meat and shells. This human behavior is threatening sea turtle populations. Preventing the decline of these threatened sea turtle populations requires changes in human behavior that are educated through conservation campaigns. This international service was carried out with the aim of recognizing local culture and local wisdom products and participating in painting traditional Thai pottery. This activity is a community service activity that collaborates between the Faculty of Economics and Business of Swadaya Gunung Jati University Indonesia, Panca Sakti Tegal University Indonesia, Suan Dusit University and Eastern Instutite for Integrated Learning in Management University India. Community service activities were carried out in Nong Nooch Thailand, with a total of 25 participants consisting of 10 students and 15 lecturers. Sea turtle conservation is one of the community's efforts to preserve the environment and sea turtle habitat for the survival of sea turtles]]>
<![CDATA[PENGGUNAAN MEDIA PROMOSI DIGITAL GUNA MENINGKATKAN PENJUALAN ALIYAH CAKE ]]>
<![CDATA[Fatimah, Siska Ernawati]]>;
<![CDATA[Purdianto, Ario]]>;
<![CDATA[Firasati, Aoliyah]]>
<![CDATA[ JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 4 (2022): SEPTEMBER ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jscs.v2i4.637
<![CDATA[The economic instability following the pandemic has had an impact on small businesses, including Micro, Small, and Medium Enterprises (MSMEs), which have experienced a decline in income and even bankruptcy. Therefore, strategies are needed for MSMEs to survive and develop their businesses. One of the MSMEs in Cirebon City affected by Covid-19 is Aliyah Cake, a snack business that offers various snacks with unique flavors and shapes. The business has faced challenges in its promotional efforts, resulting in a decrease in sales. The objective of this MSME program is to provide education and assistance in digital promotion, with the hope of increasing sales and the number of customers. The empowerment activities for MSMEs will be carried out for a period of 2 months, from November 2021 to December 2021. The results obtained after implementing the program show that Aliyah Cake is now able to independently conduct digital promotions by creating attractive photos or videos, which have generated visually appealing content that attracts buyers.]]>
<![CDATA[PELATIHAN PENERAPAN INOVASI DIGITAL DAN SERTIFIKASI HALAL PADA PELAKU UMKM KOTA CIREBON ]]>
<![CDATA[Suzana, Anna]]>;
<![CDATA[Sulistiowati, Lisa Harry]]>;
<![CDATA[Fatimah, Siska Ernawati]]>
<![CDATA[ JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 3 No. 1 (2022): DECEMBER ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jscs.v3i1.639
<![CDATA[The community service aims to provide comprehensive training and mentoring in obtaining halal certification and mastering information technology to MSMEs located in the city of Cirebon. The activity was attended by 30 MSMEs and lasted for one day at the Faculty of Economics and Business, Universitas Swadaya Gunung Jati. Through this activity, the importance of understanding the procedures for halal certification registration and optimizing the use of innovative technology for MSMEs is emphasized. The results of this community service activity include increasing awareness among MSMEs about the importance of implementing halal certification in their business operations. They are also encouraged to actively register their business units in the halal certification process with LPPOM MUI, thus enhancing the credibility and competitiveness of their products in the market. In addition, through information technology training, MSMEs are able to utilize technological innovations on various social media platforms to expand their market reach. Therefore, this community service is not only aimed at improving the overall quality of MSME products, but also empowering them through understanding and mastery of halal certification procedures and the use of relevant information technology in the context of modern business.]]>
