<![CDATA[This study investigates the integration of the Apriori algorithm and time series forecasting within a Business Intelligence (BI) framework to optimize supply chain operations in the retail industry. The Apriori algorithm was utilized to identify significant purchasing patterns, enabling strategic decisions such as product bundling and cross-selling. Concurrently, time series forecasting, with an ARIMA model achieving a mean absolute percentage error (MAPE) of 8%, provided accurate demand predictions, supporting improved inventory management and resource allocation. The integration of these methods into a BI dashboard facilitated real-time monitoring and data-driven decisionmaking, leading to enhanced operational efficiency and reduced costs. While challenges such as data quality, computational resource demands, and user adaptability were observed, this research underscores the transformative potential of analytics in retail supply chain management. Future advancements in machine learning and IoT integration are recommended to further enhance system performance. Overall, this study demonstrates a pathway for retailers to achieve operational excellence and superior customer satisfaction through data-driven strategies.]]>
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