Journal of Business Transformation and Strategy
Vol. 2 No. 2 (2025): Journal of Business Transformation and Strategy

The Effect of Customer Relationship Management on Customer Loyalty at Chat Barber Banjarmasin

Orion Yoga Pratama (Unknown)
Sugiharto (Unknown)
M. Hasanur Arifn (Unknown)
Setio Utomo (Unknown)

Article Info

Publish Date
28 Aug 2026

Abstract

This study aims to examine the partial effect of Customer Relationship Management on customer loyalty at Chat Barber Banjarmasin. This research employs a quantitative approach. The sample consists of 71 Chat Barber customers who met the predetermined criteria, selected using a non-probability sampling technique, namely incidental sampling. Data were collected through questionnaires, and data analysis was conducted using simple linear regression analysis. The results indicate that Customer Relationship Management (CRM) has a significant partial effect on customer loyalty

Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Journal of Business Transformation and Strategy
Website

Abbrev

jbts

Publisher

Universitas Lambung Mangkurat

Subject

Humanities Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences

Description

Journal of Business Transformation and Strategy (JBTS) is a journal published by the Magister Administrasi Bisnis, Universitas Lambung Mangkurat, Indonesia. Journal of Business Transformation and Strategy (JBTS) (ISSN: 3047-2644) is published twice a year (February and August). This journal invites ...