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All Journal Journal of Business Transformation and Strategy
Orion Yoga Pratama
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Humanities Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Social Sciences

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The Effect of Customer Relationship Management on Customer Loyalty at Chat Barber Banjarmasin Orion Yoga Pratama; Sugiharto; M. Hasanur Arifn; Setio Utomo
Journal of Business Transformation and Strategy Vol. 2 No. 2 (2025): Journal of Business Transformation and Strategy
Publisher : Magister Administrasi Bisnis ULM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/jbts.22i2.115

Abstract

This study aims to examine the partial effect of Customer Relationship Management on customer loyalty at Chat Barber Banjarmasin. This research employs a quantitative approach. The sample consists of 71 Chat Barber customers who met the predetermined criteria, selected using a non-probability sampling technique, namely incidental sampling. Data were collected through questionnaires, and data analysis was conducted using simple linear regression analysis. The results indicate that Customer Relationship Management (CRM) has a significant partial effect on customer loyalty
Co-Authors M. Hasanur Arifn Setio Utomo Sugiharto