Addressing the Social Construction of the Ideal Mother in Society: A Study of the @Kedirisupermom Community in Opening Up New Discourse

Ratna Dewi Pangestuti (Universitas Airlangga)
Saputra Laksa Armana (Universitas Airlangga)
Kamila Khoirunnisa (Khon Kaen University)

Jurnal Partisipatoris
Vol. 7 No. 02 (2025): September

Patriarchal culture has entrenched the ideal mother as a societal norm rather than a measure of family success. Research aims to uncover how this construct shapes behavior and acknowledges media and the @kedirisupermom community in fostering new discourse. Using a qualitative Schutz phenomenological approach, data is collected through observation, interviews, and documentation, analyzed via Miles and Huberman's model, alongside Peter L. Berger's social construction theory and Michel Foucault's discourse analysis. Findings reveal three stages in ideal mother standardization: externalization through advice and religious misconceptions, objectification via ideology adoption for social control, and internalization resulting in mom-shaming impacts like baby blues and excessive guilt among working mothers. The @kedirisupermom community challenges gender inequality discourse via Instagram, effectively disseminating conservative knowledge.