DIMENSIA (Diskursus Ilmu Manajemen STIESA)
Vol. 18 No. 02 (2022): September

PENGARUH KUALITAS LAYANAN BANDARA TERHADAP CITRA PERUSAHAAN BANDARA: (SURVEI PADA BANDARA KLIA2 MALAYSIA)

Gugyh Susandy (Sekolah Tinggi Ilmu Ekonomi Sutaatmadja)
Angelia Anggia Permata Norman (Sekolah Tinggi Ilmu Ekonomi Sutaatmadja)
Dinda Rahma Aulia (Sekolah Tinggi Ilmu Ekonomi Sutaatmadja)



Article Info

Publish Date
01 Dec 2023

Abstract

This research at to verify the effect of airport service quality on and airports' corporate image. Based on the existing literature, a structural model was proposed considering the suggested relationship between such constructs. Based on this model, a survey was elaborated through an electronic questionnaire, all Stie.Sutaatmadja Students who use airports being the target population. A total of 102 respondents who declared use of airports was obtained. The results showed that airport service quality can influence the corporate image of airports. Extending the existing literature, which was limited to investigate services provided only by airlines, there was also evidence that the influence of the con structs analyzed applies not only to services provided by airlines, but also to services in airport terminals. The findings lead to the conclusion that it is relevant that managers and administrators of airport terminals ensure the quality of services provided on the ground. The guarantee of such quality can influence directly and indirectly the corporate image of airports, even enabling the preservation of the government concession to operate the airport.

Copyrights © 2022






Journal Info

Abbrev

dimensia

Publisher

Subject

Economics, Econometrics & Finance

Description

Setiap penerbitan minimal terdiri dari 5 judul artikel terkait rumpun ilmu manajemen yang terdiri dari: manajemen keuangan dan pasar modal, manajemen SDM dan keperilakuan, manajemen operasional, manajemen pemasaran, manajemen ...