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All Journal JASS (Journal of Accounting for Sustainable Society) JABI (Journal of Accounting and Business Issues) DIMENSIA (Diskursus Ilmu Manajemen STIESA) Gapura (Garba Pembangunan Masyarakat)
Gugyh Susandy
Sekolah Tinggi Ilmu Ekonomi Sutaatmadja
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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 1 
PENGARUH KESEIMBANGAN KEHIDUPAN KERJA TERHADAP DISIPLIN KERJA: (STUDI KASUS PADA MAHASISWA KELAS KARYAWAN SEMESTER AKHIR SEKOLAH TINGGI ILMU EKONOMI SUTAATMADJA SUBANG) Mutqi Sopiawadi; Gugyh Susandy; Indah Ayu Lestari
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 18 No. 02 (2022): September
Publisher : STIESA Press

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Abstract

This study aims to determine the effect of work-life balance on work discipline in the final semester students of STIE Sutaatmadja Subang. The research method used is a quantitative method using the SPSS program. The data used in this study are primary data obtained from interviews and questionnaires. By using 35 respondents. The analysis technique used is a simple linear regression analysis technique. Based on the results of the study, it is known that work life balance has a positive effect on work discipline. So the ability to balance time is needed both in terms of work and outside of work. To achieve balance and strengthen work discipline, it is necessary Work-life balance, attitudes, norms and responsibilities in one's life.
PENGARUH KUALITAS LAYANAN BANDARA TERHADAP CITRA PERUSAHAAN BANDARA: (SURVEI PADA BANDARA KLIA2 MALAYSIA) Gugyh Susandy; Angelia Anggia Permata Norman; Dinda Rahma Aulia
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 18 No. 02 (2022): September
Publisher : STIESA Press

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This research at to verify the effect of airport service quality on and airports' corporate image. Based on the existing literature, a structural model was proposed considering the suggested relationship between such constructs. Based on this model, a survey was elaborated through an electronic questionnaire, all Stie.Sutaatmadja Students who use airports being the target population. A total of 102 respondents who declared use of airports was obtained. The results showed that airport service quality can influence the corporate image of airports. Extending the existing literature, which was limited to investigate services provided only by airlines, there was also evidence that the influence of the con structs analyzed applies not only to services provided by airlines, but also to services in airport terminals. The findings lead to the conclusion that it is relevant that managers and administrators of airport terminals ensure the quality of services provided on the ground. The guarantee of such quality can influence directly and indirectly the corporate image of airports, even enabling the preservation of the government concession to operate the airport.
PENGARUH KUALITAS LAYANAN MASKAPAI PENERBANGAN TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN Gugyh Susandy; Estu Widarwati; Helna Hetriana
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 19 No. 01 (2023): Maret
Publisher : STIESA Press

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This study aims to determine the effect of aircraft service quality on customer satisfaction and loyalty. The most important step in identifying and delivering high-quality service is understanding exactly what customers expect. Service quality is one of the best models to measure customer expectations and perceptions. Company performance results in customer satisfaction with the product or service. Based on this model, the survey is described through an electronic questionnaire, all Stie Sutaatmadja students who use airlines are the target population. A total of 105 respondents were obtained who stated the use of airlines. The results of this study are that the service quality of AirAsia airlines has a significant effect on customer satisfaction and loyalty. Passenger satisfaction is important to customer sovereignty. Customers can be loyal without being very satisfied and be very satisfied, but not be loyal. In addition, the findings of this study will help airline managers to better serve their customers, track and improve service quality, and achieve the highest level of satisfaction for their passengers.
PENGARUH DIGITAL STORYTELLING TERHADAP KEPUTUSAN PEMBELIAN PRODUK EIGER PADA MARKETPLACE SHOPEE Gugyh Susandy; Elsa Nursaadah
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 19 No. 02 (2023): September
Publisher : STIESA Press

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   Digital storytelling is one of the emerging marketing strategies, the power of storytelling has been widely recognized across disciplines including marketing Storytelling is more trusted than rational arguments, statistical data, and facts.         Decision making is an important topic in the field of marketing, which studies how individuals, groups and organizations choose, buy, use and utilize goods, services, ideas or experiences in order to satisfy their needs and desires.         The research objective is to find out digital storytelling on purchasing decisions for Eiger products on the shoppe marketplace. The research approach uses quantitative. The research method used is explanatory verification slot thailand research method with a quantitative approach. Sampling was done by purposive sampling. The sample in this study were students of Stie Sutaatmadja, Selangor Islamic University Malaysia and the General who are active users of the shopee marketplace, with a sample of 100 respondents. The results of this study indicate the results of the t test that the Digital Storytelling (X) tally shows that the significance level is 0.00 <0.05, which means that the hypothesis is accepted, so the Digital Storytelling (X) variable has an effect on the Purchasing Decision Performance variable (Y).     
PENGARUH SOCIAL MEDIA MARKETING TIKTOK TERHADAP BRAND EXPERIENCE Suci Sari; Gugyh Susandy
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 20 No. 01 (2024): Maret
Publisher : STIESA Press

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The existence of social media is now no longer used as a means of entertainment, but also as a modern marketing tool that is able to reach buyers on a wider scale. TikTok is a digital entertainment platform that has expanded into digital marketing tools. The tight competition in the business world means that many companies need Big77 to be dynamic in implementing appropriate marketing strategies. This research aims to analyze the influence of social media marketing, namely TikTok, on brand experience. The sample is 70 respondents who have used Wardah Beauty products and are active on TikTok social media. The research results prove that social media marketing activities via TikTok can influence brand experience. However, the brand experience of Wardah Beauty Cosmetics cannot be grown from the results of social media marketing carried out via the TikTok platform. Brand loyalty is formed from the experience of the Wardah Beauty cosmetic brand which is rated quite highly in the eyes of consumers. The sample for this research consisted of 70 people. The sample technique used was purposive sampling. Purposive sampling is a technique for sampling data sources with certain considerations. Data analysis uses quantitative descriptive analysis, simple linear regression model, classical assumption test. Hypothesis testing uses partial tests and coefficient of determination tests (R2) and tests (t), while data processing uses SPSS 22 based on partial tests (t tests). The results of this research show that partially, social media marketing has a positive effect on brand experience in the Wardah Beauty TikTok survey. However, based on the R2 Determination Coefficient Test), the work of social media marketing variables has a small influence on brand experience. This is proven by the determination coefficient value of 44.1%
ANALYSIS OF THE SUSTAINABILITY OF THE AQIQAH BUSINESS “GRUP TERNAK KITA” AMIDST MODERN MARKETING COMPETITION Sinta Suci Lestari; Jojo Jojo; Gugyh Susandy
JASS (Journal of Accounting for Sustainable Society) Vol. 7 No. 02 (2025): Vol 7 No 2 (2025): JASS Edisi Desember 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Sutaatmadja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35310/jass.v7i02.1629

Abstract

This research discusses the sustainability of business "Aqiqah Grup Ternak Kita" modern marketing competition. This business plays a vital role in supporting the local economy and empowering farmers and micro-entrepreneurs in the agribusiness sector. Using a qualitative descriptive method, the research examinese conomic,social,and environmental aspects,as well as the digital marketing strategie simplemented. The results indicate that service innovation,product quality improvement,and marketing digitalization support business sustainability,although still facing challenges in technological resources,price competition,and consumer preference changes.
IMPLEMENTATION OF CUSTOMER PERSONA, SOCIAL MEDIA PLANNING AND INSTAGRAM MAINTENANCE IN UMRAH SERVICES: (Case Study at Kbihu Sutaatmadja Subang) Gugyh Susandy; Arby Anas Rosyad; Rica Meyliana Tresna; Adelia Mustika Nurhasanah
JABI (Journal of Accounting and Business Issues) Vol. 4 No. 01 (2024): Vol 4 No 01 (2024)
Publisher : STIESA Press

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Implementasi Customer Persona, Social Media Planning dan Instagram Maintenance dalam layanan umroh menjadi topik utama studi kasus KBIHU Sutaatmadja Subang. Metode penelitian yang digunakan adalah deskriptif kualitatif untuk memperoleh gambaran menyeluruh mengenai fenomena yang diteliti. Hasil penelitian menunjukkan bahwa penerapan customer persona, social media planning, dan Instagram maintenance dapat memperkuat hubungan pelanggan, meningkatkan loyalitas, dan mendorong konversi. KBIHU Sutaatmadja Subang dapat memanfaatkan hasil ini untuk adaptasi strategi pemasaran yang berkelanjutan. Namun, keragaman konten, variabilitas platform media sosial, dinamika reaksi khalayak, dan pengaruh faktor eksternal memiliki batasan yang harus diperhatikan. Kesimpulannya, penerapan strategi pemasaran digital ini akan meningkatkan interaksi dengan jamaah umrah secara positif dan memperkuat brand awareness KBIHU Sutaatmadja Subang.
IMPLEMENTASI SOSIAL MEDIA PLANNING, CUSTOMER PERSONA, DAN INSTAGRAM MAINTENANCE: (STUDI KASUS PADA RSUD SUBANG) Gugyh Susandy; Adinda Cinta Almaidah Sam; Eka Marliana; Yudo Prakoso
JABI (Journal of Accounting and Business Issues) Vol. 3 No. 02 (2024): Vol 3 No 02 (2024)
Publisher : STIESA Press

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Abstract

Penelitian ini menggunakan pendekatan kualitatif dengan studi kasus pada RSUD Subang untuk menggali implementasi Social Media Planning, pembuatan Customer Persona, dan Instagram Maintenance dalam meningkatkan interaksi dan kualitas layanan kesehatan. Data primer diperoleh melalui wawancara dengan karyawan RSUD Subang yang terlibat dalam strategi komunikasi digital. Data sekunder juga digunakan sebagai pendukung analisis. Melalui analisis deskriptif kualitatif, penelitian ini mengungkap kontribusi strategi media sosial terhadap efektivitas komunikasi informasi kesehatan. Hasil penelitian diharapkan memberikan wawasan praktis dan rekomendasi bagi lembaga kesehatan dalam memanfaatkan media sosial secara efektif.
INOVASI STRATEGI DAN IMPLEMENTASI PEMASARAN MEDIA SOSIAL MELALUI PENDEKATAN ANALISIS CUSTOMER PERSONA, SOCIAL MEDIA PIANNING, DAN INSTAGRAM MAINTENANCE PADA KAMPUNG IKAN LEMBAH TANJUNG (Studi Kasus Kolam Renang dan Kolam Pancing) Gugyh Susandy; Ananda Tri Handayani; Firda Hamidah; Nursadiyah Nursadiyah; Lita Novrial
Gapura (Garba Pembangunan Masyarakat) Vol. 2 No. 3 (2025): Juni
Publisher : STIESA-PRESS

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Abstract

Di era digital yang terus berkembang, penggunaan media sosial sebagai alat pemasaran telah menjadi bagian integral dari banyak strategi bisnis terutama dalam wisata, maka dari itu perlu memahami pemasaran dan pemahaman terhadap customer persona, social media planning, dan maintenance atau inovasi pada sosial media instagram. Penggunaan media sosial untuk perencanaan dan promosi di Kampung Ikan Lembah Tanjung masih belum optimal. Terdapat tantangan dalam merancang strategi yang efektif untuk memanfaatkan platform-platform media sosial secara maksimal. Beberapa kendala yang dihadapi meliputi minimnya pemahaman tentang kebutuhan pasar dan teknik-teknik pemasaran digital. Penelitian ini bertujuan untuk memberikan gambaran bagaimana customer persona dapat membantu dalam memahami target pasar, dan bagaimana instagram digunakan secara efektif untuk mempromosikan wisata kampung ikan lembah tanjung. Metode yang digunakan pada penelitian ini menggunakan jenis penelitian descriptive research yang menggunakan research methods descriptive analysis dengan design analysis qualitative juga menggunakan exploratory research dengan research methods case study dan analysis design observation. Dengan pemahaman yang baik akan menjadikan kombinasi antara customer persona yang jelas, perencanaan social media planning yang efektif, dan pemeliharaan instagram yang teratur membantu kampung ikan lembah tanjung membangun kehadiran online yang kuat dan menarik lebih banyak pengunjung.
Co-Authors Adelia Mustika Nurhasanah Adinda Cinta Almaidah Sam Ananda Tri Handayani Angelia Anggia Permata Norman Arby Anas Rosyad Dinda Rahma Aulia Eka Marliana Elsa Nursaadah Estu Widarwati Firda Hamidah Helna Hetriana Indah Ayu Lestari Jojo Jojo Lita Novrial Mutqi Sopiawadi Nursadiyah Nursadiyah Rica Meyliana Tresna Sinta Suci Lestari Suci Sari Yudo Prakoso