Journal of Indonesian Economy and Business
Vol 30, No 2 (2015): May

THE BUSINESS SOLUTION TO POVERTY: DESIGNING PRODUCTS & SERVICES FOR THREE BILLION NEW CUSTOMERS

Rika Fatima Panjaitan Lanovara (Faculty of Economics and Business, Universitas Gadjah Mada, Indonesia)

Article Info

Publish Date
30 May 2015

Abstract

A book review dealing with product design to solve poverty burden. It is hoped to contribute to the managerial implication on this social important issue.

Copyrights © 2015




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Journal Info
Journal of Indonesian Economy and Business
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Abbrev

Publisher

Universitas Gadjah Mada

Subject

Economics, Econometrics & Finance

Description

Journal of Indonesian Economy and Business (JIEB) is open access, peer-reviewed journal whose objectives is to publish original research papers related to the Indonesian economy and business issues. This journal is also dedicated to disseminating the published articles freely for international ...