Research of Economics and Business
Vol. 2 No. 1 (2026): (April) ROE: Research of Economics and Business

Indonesian Food Diplomacy and Diaspora Soft Power in Madinah

Kurniawan Arif Maspul (Al-Madinah International University)
Hasbi Yusron (Islamic University of Madinah)



Article Info

Publish Date
02 Feb 2026

Abstract

This study posits that the Indonesian diaspora in Madinah particularly its students is pioneering a transformative model of 'everyday diplomacy' that is fundamentally reshaping Indonesia’s influence within the Muslim world. Moving beyond state-centric gastrodiplomacy, this research illuminates how grassroots culinary practices in the sacred city from campus food festivals to local eateries near the Prophet’s Mosque serve as a potent, decentralised soft-power network. In the unique socio-religious milieu of Madinah, where millions of pilgrims converge, each shared plate of rendang or soto operates as a compact cultural performance, building affective bonds that formal diplomacy cannot easily replicate. This paper argues that this bottom-up, diaspora-led engagement is not merely cultural exchange but a strategic foreign policy asset, directly fueling national economic objectives like the 'Indonesia Spice Up the World' initiative. These commonplace acts lead to tangible outcomes: greater spice exports, better educational linkages, and increased tourism appeal. This study concludes that Indonesia’s success in Madinah offers a blueprint for how emerging Global South powers can leverage non-state actors and cultural affinity to build sustainable, resilient influence in the 21st century, one plate at a time. 

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Journal Info

Abbrev

roe

Publisher

Subject

Economics, Econometrics & Finance Other

Description

ROE: Research of Economics and Business is an journal founded and managed by PT. Altaf Publishing Corp. This journal is a peer-reviewed journal published two times a year and is intended to be an scientific journal that publishes scientific works in the fields of economics, business, managemant and ...