eCo-Buss
Vol. 8 No. 2 (2025): eCo-Buss

Pengaruh Fasilitas, Citra Destinasi, dan Persepsi Harga Terhadap Kepuasan Wisatawan di Objek Wisata Air Terjun Dlundung Trawas Kabupaten Mojokerto

Laila Mufida (Universitas 17 Agustus 1945)
Achmad Yanu Alif Fianto (Universitas 17 Agustus 1945)
Abdul Halik (Universitas 17 Agustus 1945)



Article Info

Publish Date
31 Dec 2025

Abstract

Tourist satisfaction is a key factor in maintaining the sustainability of the tourism industry because it directly affects repeat visits and economic contributions to local communities. Dlundung Waterfall in Trawas District, Mojokerto Regency, as one of the leading natural tourist destinations, experienced a decline in visitor numbers of more than 50% in 2024 relative to the prior year. This condition necessitates a study of the factors that influence tourist satisfaction. In this study is conducted to investigate the impact of infrastructure, destination image, and price on visitor consumer welfare at Dlundung Waterfall. The approach utilizes a quantitative method with primary data were gathered using a questionnaire administered to 100 respondents using purposive sampling. Based on multiple linear regression analysis, the results demonstrate that facilities, destination image, and price have a significant effect on itourist satisfaction, both individually and jointly. Together, these three variables explain 66.3% of the change in touristi satisfaction. The results of this study are expected to serve as a guideline for destination management and policy makers to enhance the quality of natural tourism management and supporting the development of sustainable regional tourism.

Copyrights © 2025






Journal Info

Abbrev

eb

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Focus on the development of economic sciences especially ECommerce and Business, both scientific and practical review, so it is expected to become a scientific medium for the creation of integration between theoretical studies and practical studies for the development of economic science in various ...