Ruang
Vol 20 No 1 (2026): JURNAL RUANG

Strategi Pengembangan Pariwisata Berdasarkan Pengaruh Ketersediaan Infrastruktur Terhadap Keputusan Berkunjung Wisatawan

Firdaus Ikram (Prodi Perencanaan Wilayah dan Kota Universitas Muhammadiyah Bulukumba, Bulukumba, Indonesia)
Despry Nur Annisa Ahmad (Prodi Perencanaan Wilayah dan Kota Universitas Muhammadiyah Bulukumba, Bulukumba, Indonesia)
Yan Radhinal (Prodi Perencanaan Wilayah dan Kota Universitas Tadulako, Palu, Indonesia)



Article Info

Publish Date
09 Apr 2025

Abstract

This study analyzes the influence of infrastructure availability on tourist visit decisions in Bira Village, Bulukumba. The goal is to identify the infrastructure factors that most influence tourists and determine priorities for their development. The research methods included field surveys, observations, and the distribution of online questionnaires to 100 respondents selected using the Slovin formula. Data analysis used simple linear regression to measure influence and the Analytic Hierarchy Process (AHP) to determine priorities. The results demonstrate that infrastructure availability has a positive influence on visit decisions. Further AHP analysis revealed that accessibility infrastructure and social media promotion are top priorities in the village's tourism development strategy. In conclusion, improving infrastructure, particularly accessibility and supporting facilities, along with effective promotion, is crucial for increasing tourist attraction and visits to Bira Village.

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Journal Info

Abbrev

JURNALRUANG

Publisher

Subject

Civil Engineering, Building, Construction & Architecture Engineering Environmental Science Social Sciences

Description

The journal encourages rigorous, substantial, and original research on any topic related to architecture and urban design or the practice of architecture and design research, both within and between disciplines. It encourages interdisciplinary discussion and interaction in a variety of contexts, ...