Membangun Kepercayaan Konsumen: Live Streaming dan Real Picture Product sebagai Kunci Menuju Konversi Penjualan

Ade Farin (Universitas Nahdlatul Ulama Sidoarjo)
Tsabitah Rahmahdiyyah (Universitas Nahdlatul Ulama Sidoarjo)
Nurul Lailiyah (Universitas Nahdlatul Ulama Sidoarjo)
Yolanda Irma Zunita (Universitas Nahdlatul Ulama Sidoarjo)
Bella May Ranti Putri (Universitas Nahdlatul Ulama Sidoarjo)
Rizal Idul Fitrianto (Universitas Nahdlatul Ulama Sidoarjo)
Alfath Fabian Adinata (Universitas Nahdlatul Ulama Sidoarjo)
Afifatus Sholichah (Universitas Nahdlatul Ulama Sidoarjo)

Jurnal Sosial, Ekonomi Dan Bisnis
Vol. 7 No. 1 (2025): Mei 2025

The aim of this research is to find out whether live streaming and real product pictures can build consumer trust and can be the key to sales conversion. The research method used is quantitative and for data collection using a questionnaire and the data analysis technique in this research uses PLS. Conclusions describe the answer to the hypothesis and/or research objectives or scientific findings obtained. The conclusion does not contain a repetition of the results and discussion, but rather a summary of the findings as expected in the objective or hypothesis.