Garuda - Garba Rujukan Digital

PENGUATAN EKONOMI LOKAL PASCA-COVID-19 Wahyu Eko Pujianto; Mochammad Burhanuddin Robbani; Tsabitah Rahmahdiyyah
Ar Rehla: Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy Vol 2 No 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam - Institut Agama Islam Negeri Tulungagung

Abstrak: Kabupaten Sidoarjo memiliki banyak embrio destinasi wisata religi yang dapat dikembangkan melalui strategi branding, sehingga menguatkan perekonomian lokal. Penelitian ini bertujuan untuk mengetahui dan menganalisis strategi branding yang dapat diterapkan pada embrio destinasi wisata religi Makam Mbah Sayyid Wali Punden dan Makam Dewi Sekardadu. Penelitian dilakukan dengan pendekatan kualitatif yang dianalisis secara deskriptif. Informan dalam penelitian ini yaitu pemerintah desa, pokdarwis, masyarakat, pengunjung dan pengamat. Hasil penelitian menunjukkan bahwa embrio destinasi wisata religi Makam Mbah Sayyid Wali Punden dan Makam Dewi Sekardadu memiliki brand positioning yang berkaitan dengan unsur atribut, yakni keunikan lokasi Makam yang berada di sekitar vegetasi mangrove dan tambak ikan. Sementara dari sisi brand identity, keduanya memiliki unsur ‘Kisah Merek’ yang dapat digunakan sebagai image positif kedua destinasi religi tersebut. Dengan begitu dapat diupayakan branding dengan mengadopsi model Jason Miletsky yang menyebutkan bahwa kesuksesan sebuah brand sangat dipengaruhi oleh ciri khas (keunikan), image, personality maupun potensi sekitar. Kata Kunci: Branding; Makam; Sidoarjo; Strategi; Wisata Religi Abstract: Sidoarjo Regency has many embryos of religious tourism destinations that can be developed through a branding strategy, thereby strengthening the local economy. This study aims to identify and analyze branding strategies that can be applied to the embryos of religious tourism destinations of the Tomb of Mbah Sayyid Wali Punden and the Tomb of Dewi Sekardadu. The research was conducted with a qualitative approach which was analyzed descriptively. The informants in this study were the village government, the Pokdarwis tourism awareness group, the community, visitors and observers. The results showed that the embryos of religious tourism destinations Mbah Sayyid Wali Punden and Dewi Sekardadu's Tomb have brand positioning related to attribute elements, namely the uniqueness of the location of the tomb which is around mangrove vegetation and fish ponds. Meanwhile, in terms of brand identity, both have an element of 'Brand Story' which can be used as a positive image for the two religious destinations. That way, branding can be pursued by adopting the Jason Miletsky model which states that the success of a brand is strongly influenced by the characteristics (uniqueness), image, personality and potential around. Keywords: Branding; Tomb; Sidoarjo; Strategy; Religious Tourism

PENGUATAN EKONOMI LOKAL PASCA-COVID-19 Wahyu Eko Pujianto; Mochammad Burhanuddin Robbani; Tsabitah Rahmahdiyyah
Journal of Islamic Tourism Halal Food Islamic Traveling and Creative Economy Vol 2 No 2 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam - Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21274/ar-rehla.v2i2.5889

Abstrak: Kabupaten Sidoarjo memiliki banyak embrio destinasi wisata religi yang dapat dikembangkan melalui strategi branding, sehingga menguatkan perekonomian lokal. Penelitian ini bertujuan untuk mengetahui dan menganalisis strategi branding yang dapat diterapkan pada embrio destinasi wisata religi Makam Mbah Sayyid Wali Punden dan Makam Dewi Sekardadu. Penelitian dilakukan dengan pendekatan kualitatif yang dianalisis secara deskriptif. Informan dalam penelitian ini yaitu pemerintah desa, pokdarwis, masyarakat, pengunjung dan pengamat. Hasil penelitian menunjukkan bahwa embrio destinasi wisata religi Makam Mbah Sayyid Wali Punden dan Makam Dewi Sekardadu memiliki brand positioning yang berkaitan dengan unsur atribut, yakni keunikan lokasi Makam yang berada di sekitar vegetasi mangrove dan tambak ikan. Sementara dari sisi brand identity, keduanya memiliki unsur ‘Kisah Merek’ yang dapat digunakan sebagai image positif kedua destinasi religi tersebut. Dengan begitu dapat diupayakan branding dengan mengadopsi model Jason Miletsky yang menyebutkan bahwa kesuksesan sebuah brand sangat dipengaruhi oleh ciri khas (keunikan), image, personality maupun potensi sekitar. Kata Kunci: Branding; Makam; Sidoarjo; Strategi; Wisata Religi Abstract: Sidoarjo Regency has many embryos of religious tourism destinations that can be developed through a branding strategy, thereby strengthening the local economy. This study aims to identify and analyze branding strategies that can be applied to the embryos of religious tourism destinations of the Tomb of Mbah Sayyid Wali Punden and the Tomb of Dewi Sekardadu. The research was conducted with a qualitative approach which was analyzed descriptively. The informants in this study were the village government, the Pokdarwis tourism awareness group, the community, visitors and observers. The results showed that the embryos of religious tourism destinations Mbah Sayyid Wali Punden and Dewi Sekardadu's Tomb have brand positioning related to attribute elements, namely the uniqueness of the location of the tomb which is around mangrove vegetation and fish ponds. Meanwhile, in terms of brand identity, both have an element of 'Brand Story' which can be used as a positive image for the two religious destinations. That way, branding can be pursued by adopting the Jason Miletsky model which states that the success of a brand is strongly influenced by the characteristics (uniqueness), image, personality and potential around. Keywords: Branding; Tomb; Sidoarjo; Strategy; Religious Tourism

Membangun Kepercayaan Konsumen: Live Streaming dan Real Picture Product sebagai Kunci Menuju Konversi Penjualan Ade Farin; Tsabitah Rahmahdiyyah; Nurul Lailiyah; Yolanda Irma Zunita; Bella May Ranti Putri; Rizal Idul Fitrianto; Alfath Fabian Adinata; Afifatus Sholichah
Econetica: Jurnal Sosial, Ekonomi, dan Bisnis Vol. 7 No. 1 (2025): Mei 2025
Publisher : Program Studi Ekonomi Islam Fakultas Ekonomi Universitas Nahdlatul UlamaNusa Tenggara Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69503/econetica.v7i1.647

The aim of this research is to find out whether live streaming and real product pictures can build consumer trust and can be the key to sales conversion. The research method used is quantitative and for data collection using a questionnaire and the data analysis technique in this research uses PLS. Conclusions describe the answer to the hypothesis and/or research objectives or scientific findings obtained. The conclusion does not contain a repetition of the results and discussion, but rather a summary of the findings as expected in the objective or hypothesis.

Integration Tlocor Marine Tourism Destinations In Realizing Smart Village To Improve The Local Community’s Economy Tsabitah Rahmahdiyyah; Wahyu Eko Pujianto
Pengabdian: Jurnal Abdimas Vol. 2 No. 3 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/abdimas.v2i3.521

Tlocor Marine Tourism is a one of a kind tour that is located in the city of Sidoarjo, which has become an icon of the city of Sidoarjo itself. This tour presents stunning natural scenery that is still beautiful. But not only that, but we can also enjoy culinary, fishing, and trips to the island in the Tlocor Marine Tourism area, namely Lusi Island. But unfortunately, the great potential of this tourism has not run effectively because many people still don’t know about this tourism. Due to this tour’s lack of promotion and branding, this tourist information is still word of mouth. Even though Sidoarjo is located in the middle lane of Surabaya - Malang where many tourism people to Malang can stop by Sidoarjo first, the integration of tourism and transportation routes is not implemented effectively which actually can increase the number of tourists. Therefore the researchers propose to integrate Tlocor Marine Tourism by using the implementation of the six pillars of a smart village such as smart people, smart mobility, smart governance, smart economy, smart living, and smart environment which will later have an impact on improving the economy of local communities. This research methodology uses descriptive qualitative methods with data that presents primary data and secondary data. From the descriptive method, the data that has been collected will be used as a description of the object under study which is described systematically. The results of this research will make Tlocor Marine Tourism better known and also make the village where Tlocor Marine Tourism is located become an independent village that supports many things, especially the economy of the local community. Researchers conducted several trainings and counseling for tourism parties which not only promote tourism but also create Smart Villages, create waste banks, digital training, halal certification, create literacy corners and so on. These things are expected to be sustainable because if they can continue to be sustainable, it will have a good impact on the surrounding community, namely increasing the local economy. There can even be job creation if this can be maintained properly.

Title

Found 4 Documents
Search

Abstract

Abstract

Abstract

Abstract

Title Search

Found 4 Documents Search

Abstract

Abstract

Abstract

Abstract

Title

Found 4 Documents
Search