<![CDATA[This study aims to analyze the effect of adaptive organizational culture on team performance in the creative industry in Cikarang, Bekasi Regency using a mixed methods approach. The research design employed is sequential explanatory, which integrates quantitative and qualitative methods in sequence. Quantitative data were collected through questionnaires distributed to 100 respondents selected using purposive sampling and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Subsequently, qualitative data were obtained through in-depth interviews with key informants and analyzed using thematic analysis. The results indicate that adaptive organizational culture has a positive and significant effect on team performance, with a path coefficient of 0.68 and a p-value < 0.05. Qualitative findings further support these results, revealing that work flexibility, innovation, team collaboration, and technological adaptation are key factors in enhancing team performance. Therefore, adaptive organizational culture serves as a strategic factor in improving team performance within the creative industry.]]>
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