<![CDATA[Sumenep Regency is one of the areas that has the potential for natural, cultural and artificial tourism. In accordance with Sumenep Regency Regional Regulation No. 4 of 2018 concerning the Master Plan for Tourism Development of Sumenep Regency for 2018-2025. The government must implement strategies that can attract local and international tourists. The purpose of this study is to analyze culture-based tourism and local wisdom in Sumenep Regency which is packaged in the form of a calendar event. The potential of culture and local wisdom in tourism development is part of the product of human creativity that has economic value. The research method used is qualitative analysis through direct observation and in-depth interviews with parties related to the research. While the focus of the research uses the SWOT analysis method including Strong, Weakness, Opportunity and Threats (SWOT) analysis. Local culture, especially in Sumenep Regency, generally has unique potential and craft product centers that can be developed to increase local cultural tourism such as keris production, batik, various culinary delights, and local snacks derived from processed seafood, agricultural and plantation products. The strategy for increasing local cultural tourism is formulated based on the strengths, weaknesses, opportunities and threats of local culture. The existence of an event calendar that plans 100 activities in 2024 can be used as a promotional media and introduction to local cultural tourism destinations.]]>
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