<![CDATA[Mathematics learning in higher education still faces challenges in the form of low student conceptual understanding due to the dominance of procedural approaches and the suboptimal use of digital technology. Furthermore, there are still gaps in the development of structured, student-centered, and integrated learning designs in the form of prototype-based digital learning systems. This research aims to develop a student-centered digital mathematics learning prototype using the ADDIE model to improve conceptual understanding. This research employed a Research and Development (R&D) method with Analysis and Design stages. The results are a learning prototype design that includes learning objectives, material structure, student-centered learning strategies, digital media, student activities, and an evaluation system. The prototype is designed to support concept visualization, learning interactions, and exploration and problem-solving activities. The results indicate that the developed prototype has the potential to systematically and interactively improve the effectiveness of mathematics learning. In conclusion, this prototype can serve as the basis for developing innovative digital mathematics learning. The novelty of this research lies in the integration of the ADDIE model with a student-centered approach in the design of a comprehensive digital learning prototype. REFERENCES Anisa Ulva Wahyuni & Hasanuddin. (2025). Teknologi Digital dalam pembelajaran Matematika: Tinjauan Bibliometrik terhadap Dampaknya pada Pemahaman Konsep Matematis Siswa. Buana Matematika : Jurnal Ilmiah Matematika Dan Pendidikan Matematika, 15(1), 41–56. https://doi.org/10.36456/buanamatematika.v15i1.10341 Cevikbas, M., Greefrath, G., & Siller, H.-S. (2023). Advantages and challenges of using digital technologies in mathematical modelling education – a descriptive systematic literature review. 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