<![CDATA[This study aims to explore and analyze the tourist attractions of Pura Agung Giri Natha which is known as the "Bali of Central Java" with a focus on the aspects of religious, architectural and potential development as a tourism destination. The research method uses a qualitative approach with data collection techniques through direct observation, in-depth interviews with temple administrators, community leaders, and tourists, and documentation studies. The results of the study indicate that Pura Agung Giri Natha has a unique architecture that combines Balinese style with Javanese nuances, religious rituals that are still maintained, and captivating natural scenery. This temple not only functions as a place of worship but also has the potential as a religious and cultural tourism destination that can enrich the tourism treasures of Central Java. This study provides a new contribution to the development of religious tourism by identifying a temple management model that can maintain sacred values while accommodating tourism activities. The conclusion of the study shows the need for a sustainable development strategy by involving stakeholders to optimize tourism potential while maintaining the sanctity and sustainability of the temple.]]>
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