The Dynamics Of Impulse And Control In Generation Z’s Financial Well-Being: Dinamika Impuls Dan Kontrol Dalam Kesejahteraan Keuangan Generasi Z

Amanda Dwi Kurnia (State University of Surabaya)
Salsabella Nur Ikhsaniyah (State University of Surabaya)
Maharani Zuroida (State University of Surabaya)
Aldi Saputro (State University of Surabaya)
Irwan Adimas Ganda Saputra (State University of Surabaya)

Jurnal Pendidikan Akuntansi Indonesia
Vol. 24 No. 1 (2026): Jurnal Pendidikan Akuntansi Indonesia

Generation Z is entering adulthood, which is why their status as digital natives exposes them to high online distractions, particularly the fear of missing out (FOMO). Recent data shows that 77% of Generation Z purchasing decisions are influenced by social media, so this study aims to evaluate the effect of FOMO and financial knowledge on financial well-being with self-control as a moderating variable. An online questionnaire, 322 Gen Z respondents were selected using the Hair formula. Data were analyzed by path analysis through SmartPLS 4.0. The results suggest noteworthy impacts of both FOMO and financial well-being (FWB) on this demographic, such that while each factor contributes to explaining individual financial well-being, only one of them acts as a moderator. The variance in financial well-being explained by this model is the 61.9% with an acceptable data fit. FOMO can be a motivator to seize financial opportunities. Overall, this study deepens the insight into financial behavior by providing a brief overview of both sides of FOMO in the digital world, and incorporating self-control as a psychological filter when making financial decisions.