<![CDATA[Urbanization has significantly altered natural landscapes, affecting bird populations and their ecological functions, including seed dispersal and pest control. Despite their importance, birds in urban environments are often undervalued. This study aims to examine women’s perceptions of bird conservation in urban areas and to identify key factors influencing these perceptions, including personal experience, environmental education, and access to green spaces. A cross-sectional survey design was employed in Pekanbaru City, involving 72 women selected through multistage random sampling across six sub-districts. Data were collected using a validated questionnaire, with reliability confirmed by a Cronbach’s alpha value of 0.85. Perceptions of bird conservation were measured using a Likert scale and analyzed descriptively.The results indicate that participants demonstrated a high level of awareness, with a mean perception score of 105.50, categorized as “excellent.” Personal experience with birds, higher levels of education, and proximity to green open spaces were identified as significant factors influencing positive perceptions. Additionally, older and more highly educated women exhibited stronger support for bird conservation.In conclusion, women represent a critical group in advancing urban bird conservation. Their positive perceptions and social roles position them as effective agents of change within families and communities. These findings highlight the importance of integrating gender-responsive approaches into conservation education programs to enhance ecological awareness and promote sustainable practices in urban environments.]]>
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