Jurnal Manajemen FE-UB
Vol. 5 No. 2 (2017)

PENGARUH KUALITAS PRODUK DAN HARGA PRODUK TERHADAP KEPUASAN PELANGGAN IMPLIKASI PADA LOYALITAS PELANGGAN PENGGUNA ANDROID SAMSUNG DI MALL KALIBATA

Nursukmana Triwahyudi dan Sumarni (Unknown)

Article Info

Publish Date
05 Jul 2018

Abstract

The data used in this study is the primary data obtained from the results of questionnaires and interviews on Samsung Android users in Mall Kalibata. The method of data processing using path analysis method with the help of SPSS analysis 22.The results showed that method I: Directly variable Product Quality and Product Price significantly influence Customer Satisfaction. Method II: Directly variable of Product Price, Product Quality, and Customer Satisfaction have a significant effect on Customer Loyalty. Indirectly Product Quality and Product Price influence on Customer Loyalty through Customer Satisfaction variable. Keywords: Product Quality, Product Price, Customer Satisfaction, Customer loyalty

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Journal Info
Jurnal Manajemen FE-UB
Website

Abbrev

manajemen

Publisher

Universitas Borobudur

Subject

Decision Sciences, Operations Research & Management Other

Description

Jurnal Manajemen FE-UB is a journal published by the Faculty of Economics, Universitas Borobudur. This journal aims to publish scientific publications that focus on management-related topics: Marketing, Green Management Finance and Banking, Strategic Management, Operation Management, Human Resource ...