Jurnal Bebasan
Vol 1 No 1 (2014)

ENTAILMENT AND IMPLICATURE IN THE LANGUAGE OF ADVERTISING

Eneng Uswatun Hasanah (Unknown)

Article Info

Publish Date
23 Jun 2014

Abstract

Language plays an important role in life. It is not only used as a mean of communication and selfexpression but also to influence people. This study discusses hidden meaning of nine slogans used in advertisements. This qualitative research finds out that the entailment meaning of advertisement slogans analyzed are different to their implicative meaning. The respondents tend to believe in implicative meaning because it is more promising and persuasive.

Copyrights © 2014




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Journal Info
Jurnal Bebasan
Website

Abbrev

home

Publisher

Perkumpulan Pengelola Jurnal Bahasa dan Sastra Indonesia serta Pengajarannya

Subject

Arts Humanities Education Languange, Linguistic, Communication & Media

Description

Jurnal Bébasan (2721-4362 and 2406-7466) is a linguistic and literary scientific journal managed by Kantor Bahasa Provinsi Banten and Perkumpulan pengelola Jurnal Bahasa dan Sastra Indonesia serta Pengajarannya (PPJB-SIP). This journal is a cross-disciplinary publication for researchers from ...