Journal of Strategic Marketing and Innovation
Vol. 1 No. 1 (2025): Journal of Strategic Marketing and Innovation

The Effect of Ease of Transaction and User Interface (UI) Design on User Interest in Using the Bank Jago Application with User Satisfaction as an Intermediary Variable

Raniyah Kamilah (Universitas Negeri Jakarta)
Afidah Nur Aslamah (Universitas Negeri Jakarta)
Osly Usman (Universitas Negeri Jakarta)
Ryna Parlyna (Universitas Negeri Jakarta)



Article Info

Publish Date
29 Dec 2025

Abstract

This study seeks to examine the influence of transaction convenience and user interface design on users’ intention to use the Bank Jago application, with user satisfaction serving as a mediating variable. The study employs a quantitative methodology using the SmartPLS application and a partial Least Squares-based Structural Equation Modeling (SEM-PLS) technique. Data were gathered using questionnaires administered to Bank Jago users aged 18 years and above who had conducted transactions. The findings demonstrate that user interest in the application is positively impacted by transaction ease and interface design. Furthermore, it has been demonstrated that user happiness functions as a mediating factor in the relationship between transaction wase, interface design, and interest in utilizing the Bank Jago application. These findings emphasize the importance of ease and quality of application design in increasing satisfaction and interest in using digital banking service.

Copyrights © 2025






Journal Info

Abbrev

josmi

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of Strategic Marketing and Innovation (JOSMI) is an international peer-reviewed journal, published since 2025 and registered with E-ISSN 3123-688X. It is published by Asosiasi Transformasi Digital dan Bisnis Indonesia, focusing on the development of marketing science through strategic and ...