Journal of Strategic Marketing and Innovation
Vol. 1 No. 1 (2025): Journal of Strategic Marketing and Innovation

The Influence of Digital Money Usage and Trust in Digital System on the Ease of Life Activities of FEB UNJ Students

Nazwa Jelita Soleha (Universitas Negeri Jakarta)
Afidah Nur Aslamah (Universitas Negeri Jakarta)
Osly Usman (Universitas Negeri Jakarta)
Ryna Parlyna (Universitas Negeri Jakarta)



Article Info

Publish Date
29 Dec 2025

Abstract

This study explores the impact of Digital Currency (X1) and Trust in Digital Systems (X2) on the Ease of Activities (Y) and overall convenience (Z) among FEB UNJ students. Using a quantitative survey with 155 respondents, the findings show that students perceive digital money as practical, fast, and efficient for campus transactions, while trust in digital systems enhances security and reliability. Both variables positively influence the ease of campus activities, improving productivity and overall student convenience. These results support the Technology Acceptance Model (TAM) and UTAUT, emphasizing the role of perceived usefulness and trust in promoting digital adoption. The study suggests that secure and user-friendly digital platforms are essential for enhancing academic and daily campus life.

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Journal Info

Abbrev

josmi

Publisher

Subject

Economics, Econometrics & Finance

Description

Journal of Strategic Marketing and Innovation (JOSMI) is an international peer-reviewed journal, published since 2025 and registered with E-ISSN 3123-688X. It is published by Asosiasi Transformasi Digital dan Bisnis Indonesia, focusing on the development of marketing science through strategic and ...