The Influence of Financial Literacy and Risk Perception on Investment Intention with Trust as a Mediating Variable: A Study of Generation Z Students Using the Bibit Application

Caecilia Sheryl Kusuma (Universitas Negeri Jakarta)
Afidah Nur Aslamah (Universitas Negeri Jakarta)
Osly Usman (Universitas Negeri Jakarta)
Ryna Parlyna (Universitas Negeri Jakarta)

Journal of Strategic Marketing and Innovation
Vol. 1 No. 1 (2025): Journal of Strategic Marketing and Innovation

This study investigates The Influence of Financial Literacy and Risk Perception on Investment Intention, with Trust as a Mediating Variable, among Generation Z students using the Bibit application. The study uses a quantitative methodology with SmartPLS 4.0 analysis and structural equation modeling (SEM). 114 individuals provided information using a standardized questionnaire. The results show that financial literacy significantly and favorably affects investing intention as well as trust. Although risk perception has a beneficial impact on trust, it has no direct effect on investment intention. Interestingly, trust has a large negative impact on investment intention, suggesting a complicated mediating role. The behavioral dynamics of Generation Z in fintech-based investing platforms are highlighted in this study, which adds to the body of literature on digital investments