<![CDATA[This study aims to analyze the influence of Product Quality on Consumer Loyalty of Mie Gacoan Jatiwaringin, as well as to test the role of Brand Image as a mediating variable in this relationship. This study used a quantitative approach with a survey method. The sample consisted of consumers who had previously purchased from Mie Gacoan Jatiwaringin, selected using a purposive sampling technique. The method was analyzed using Path Analysis. The results of the study indicate that: 1) Product quality has a positive and significant influence on consumer loyalty. 2) Product quality has a positive and significant influence on brand image. 3) Brand image has a positive and significant influence on consumer loyalty. 4) Brand image is proven to act as a mediating variable (possibly partial mediation), which means that product quality not only has a direct influence on loyalty, but also indirectly through the formation of a positive brand image in the minds of consumers.]]>
Copyrights © 2026
