A significant challenge in contemporary education is the low level of geographical literacy among Generation Z, which is often exacerbated by conventional teaching methods. This study aims to develop and evaluate a digital geography learning framework that integrates Augmented Reality (AR) with Game-Based Learning, specifically tailored for Generation Z in tourist destinations in Makassar City. The primary objective is to assess the viability of this approach for enhancing engagement in learning. A mixed-methods approach was employed, incorporating quantitative data from a questionnaire survey of 46 respondents and qualitative data from a literature review. The findings reveal that 93.6% of participants expressed a strong interest in implementing AR-based Game-Based Learning at local attractions such as Losari Beach. In conclusion, the integration of AR with Game-Based Learning significantly enhances the interactivity and appeal of geography education for the Generation Zilenial demographic.
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